Blog: Analytics

Key statistical definitions for AB Testing

By Sean Longthorpe

How to handle URL query parameters in Google Analytics

By Emma Barnes

The power of R: Google Analytics and other assorted APIs

By Sean Longthorpe

How to split traffic in Google Analytics by local time of day using Google Tag Manager

By Emma Barnes

GDPR & PECR – The impact on cookies and tracking

By Jon Greenhalgh

How to use Google Tag Manager to create Content Groupings

By Emma Barnes

Understanding Google Analytics ‘Time on Page’ and ‘Session Duration’

By Emma Barnes

What we know about gtag.js, the new Google Analytics Global Tracking tag

By Emma Barnes

Using Excel Pivot Tables for SEO analysis

By Emma Barnes

What is Page Value in Google Analytics and how to use it to measure ROI of content marketing

By Emma Barnes

Bounce rates: A guide to keep your site bobbing along

By Emma Barnes

Should you invest in a premium web analytics platform?

By Emma Barnes