Analytics Posts

Using Excel Pivot Tables for SEO analysis

There are a number of ways to measure how your SEO competitors are performing in Google using Excel. You’ll need to have ranking data for both you and your competitors, as well as search volumes of your competitors. I’ll also cover how to do this to analyse link...

read more

Boosting content offering with SEMrush

SEMrush is a great tool for SEOs to get access to keyword and competitor data in an easy to use interface. It also provides the ability to export ranking data quickly for potentially thousands of terms. With this data, we can analyse the content on a domain and...

read more

Custom Content Groups in Google Data Studio

Customising Content Groupings or Channel Groupings within your Google Analytics account can be a great way of better attributing marketing efforts, or even just looking at the data a different way. But the issue, like all things GA, is that they only take effect once...

read more

10 hidden gems of Google Analytics

I was once told by a client that they wanted to know how to "track everything" with Google Analytics. They were very excited about adding event tracking to every possible click and interaction with the website. While that is possible, it's good to take a look at what...

read more