If you’re tracking keywords, then you’ll be monitoring the impact of your activity on the rankings to make sure they’re at the very least, not falling. But you’ll probably be tracking them to monitor your performance to make sure they’re increasing. But how do you...
Analytics Posts
How to track internal site search using Google Tag Manager
I hope you all enjoyed Search Leeds 2017. I had a fun time, too. One talk in particular stood out, Stephen Kenwright’s How to be Amazon (and beat Google at Search). I'd like to thank @stekenwright for saying I've written a blog post on tracking site search via GTM......
How to automatically track events with Google Tag Manager
Event Tracking with Google Analytics is essential for measuring actions on your website that aren’t just page loads. This can include tracking PDF Downloads, usage of dynamic filters, and clicks on external links. Events can be tracked as goals if they are valuable to...
What has Stardoll got to do with Google Phantom?
Branded3 is a Search Agency in Leeds UK. Guess what most people who use the site search in the top nav search for. SEO? Services? Stephen Kenwright? Nope. Since I started in 2011 to writing this post today, the most commonly searched term is... "stardoll". I thought...
How to track DuckDuckGo as organic referrer in Google Analytics
DuckDuckGo not appearing as an organic referrer in Google Analytics? Fear not, I can help you. Background DuckDuckGo is an emerging search engine, making headlines as "the search engine that doesn't track you". There has been a large growth in DuckDuckGo traffic since...
What does #Brexit mean for e-commerce and Google Analytics
So the shopping season is now well and truly underway and, for many businesses, this means it’s the busiest time of the year for many e-commerce stores. We’re here to talk a bit about Google Analytics, but first, a little backstory… The British Pound in 2016 In...
Google Search Console gives over 5000 rows of search query data
When Google limited the amount of search query data available in the search console interface to 1000 rows, there was uproar, there were tears and then SEOs moved on, mourning the death of yet more valuable keyword data. What many didn’t realise was that there was...
The Google Analytics 360 suite – analytics reborn?
Two months ago, Google announced the Google Analytics 360 suite, a revamped product offering to bolster its Google Analytics premium package. It’s been beefed up to cater for the shortcomings of Google Analytics and aims to take on the likes of Adobe Marketing Cloud....
Top free must-have Google Analytics browser extensions for Chrome
Hi, all. Are you looking for some plugins or extensions to get you started with Google Analytics auditing? Here are my top must-have plugins for Google Chrome. Tag Assistant by Google Tag Assistant allows to see you what Google-related tags are running on a website,...
Using custom dimensions to make an author report
Hi class, gather round, I’m your teacher and today we’re going to do a class project. Together, we will learn about custom dimensions – a kind of custom variable in Google Analytics. You will need: A website running Universal Analytics (analytics.js) A Google...