As most people will tell you in the industry, site speed is an important metric with ever increasing emphasis as an SEO ranking factor and the ability to increase conversions. Don’t believe me? Then just look at how much you could increase your revenue by shaving a...
The age old question; How can I get unsampled data from my Google Analytics profile? Typically if you have a large site on analytics, it can be hard to add filters or segment data without it getting sampled data and, to quote Emma, Senior Insight Analytics Analyst at...
Google Analytics has a lot of really nice features. This post will combine two of them: filters and internal site search. I am a big fan of monitoring internal site search queries. Google gives good guidance for query parameter-based search and for post-based...
Hopping on the bandwagon started by Stephen Kenwright's blog post on website migration for SEO. From that you know that if a site migration is done carelessly, there is the potential to lose traffic and trust. This article is about making sure you don't lose or...
One subject I haven’t touched on much is Universal Analytics. There are a lot of blog posts that cover in-depth what the differences are between Google Analytics and Universal Analytics. I’ve listed a few below. Universal Analytics is a massive topic, so I’m going to...
Today I’m going to talk about Content Groupings and why you should be using them, starting now. What are Content Groupings and why bother? Our website is currently laid out like this: With Google Analytics as is, I can report on both the site as a whole and individual...
Many websites use PDFs as a form of downloadable content, but what many people don't realise is that they might be losing valuable information about the performance of these kinds of pages. Background: I noticed that, for the keyword [Shower Tray Installation], Google...
"Some people, when confronted with a problem, think 'I know, I'll use regular expressions.' Now they have two problems." - Jamie Zawinski, Netscape Engineer. Regular Expressions (RegEx) are a pretty nice way of filtering data in a complex manner. However,...
If you've been looking at your Google Analytics reports for the past few months, you might have seen some spam referral visits from sites such as: Free Social Buttons Darodar Get Free Traffic Now Further visits of this nature have been appearing too - like these: (The...
This Google Analytics Exam guide was originally publish in 2013 but has been updated for the 2015 version of the exam. Do you use Google Analytics on a regular basis? Are you the go-to person when someone has questions about Google Analytics? Do you love diving into...