“The time to repair the roof is when the sun is shining” (John F. Kennedy, 1962) The quote could mean a few things, on the one hand, some may say “if it ain’t broke, don’t fix it”, meaning unless the sun is shining through your roof, there is no need to worry. On the...
Analytics Posts
How to make sure your URLs are data compliant
I look at Google Analytics a lot. I also report on content performance a lot. Something I have noticed a lot is that many websites have URL structures that are not data compliant. You’re probably wondering how a URL can’t be data compliant. I’ll get to that. Before I...
How to estimate search volume for adult keywords
Without beating around the bush, Google simply won’t give search volumes for certain adult keywords. Whether or not you or your client is in the adult entertainment industry, it could still affect your SEO and PPC tracking and reporting. Backstory: Why am I writing...
Google Analytics metrics for dummies (and clever people): Part 2
Hi, I’m Emma and last time I was your guide to visits, pageviews, visitors and bounce rates. I promised to write a “Part 2” that talk about metrics related to goals and conversions because a lot of people find these confusing. Reminder: You’re not actually a “dummy”...
How to get awesome actionable data from your events in Google Analytics
Hi, I’m Emma and you may remember me from previous “How To” blog posts such as How to identify Kill-Stealing in your Online Campaigns and Content can kill your site: How to fix it. Today, I’ll teach you how to use event tracking to get funnel conversion data. If you...
Google Analytics metrics for dummies (and clever people): Part 1
Hi, I’m Emma and you may remember me from previous blog posts such as How to study for the GAIQ exam and How to calculate your Click-Through Rate using Google Webmaster Tools. Today’s blog post is not a ‘how to’ but a ‘simple guide to.’ Part of my job is to offer...
How to calculate your true Click Through Rate with Google Webmaster Tools
It’s safe to say that (not provided) sent a few shockwaves around the SEO world, but it’s even safer to say that it’s not the end of days. If you’re wondering how you’re going to understand your most valuable keywords and how much traffic they’re driving, get yourself...
4 amazing Custom Reports in Google Analytics that will blow your mind
It's been a fair while since I posted about an aspect of Google Analytics that I love using, so I thought I'd share another one on the best custom reports you have ever seen. What are Custom Reports? Do you ever go into Google Analytics and have to click four or five...
4 Advanced Segments you should be using to get actionable data from Google Analytics
I love Advanced Segments so much I thought it was about time I wrote a post about them. What are Advanced Segments? Advanced Segments are a way to quickly segment your traffic in Google Analytics. Do you want to see how visitors from Organic Search behave compared to...
How to double conversions by using Site Search
We are privileged to work with many different clients across many different sectors. One of the sectors we are growing in is CRO (Conversion Rate Optimisation). One of the major players in CRO is the usability of a website. If a user cannot successfully navigate your...