You only know how well your campaign is working if you can ask the data to prove its impact. For when a typical control sale method doesn’t work, we’ve developed a way to measure the real-world success of your campaigns using causal impact analysis combined with...
Our Head of Media Solutions, Sarah Burns, is taking up the helm of Deputy Chair of the DMA Print Council. The leading intelligence body for printed marketing in the UK. She takes over the position from Ben Briggs, our Media Director, who spoke supportively of this new...
For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...
The pressure to execute effective digital transformation has never been greater. And for larger organisations especially, you need a structured process to really generate new value from the changes you make rather than just doing the same old things with newer...
While the recession might be front of mind, climate change remains a looming crisis. How do you face both at once? We look into why climate change remains an issue, how we’re reacting, the influence of the pandemic and what can be done to deal with it in a way that’s...
With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed mail as they spend more time in...
For those of us who have a love-hate relationship with Pret A Manger – love the food and drink, hate the realisation of how much you’ve spent with them – the latest news that the coffee and food-to-go chain is starting a subscription service is of interest. Members...
Last week, we introduced our new series Rethinking in a Recession. And over the coming weeks, we’ll discuss what marketing teams can do to react, adapt, survive, then thrive in these challenging times. To begin the series, let’s glance back 11 years to consider the...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels....
The news we all haven’t been waiting for has arrived. The UK is officially in recession for first time in 11 years. And so, the economic consequences of the Covid-19 lockdown start to unravel. 2020 has already proved turbulent for international corporations and small...