It’s no secret that a CRM system is essential if your business is going to get ahead in 2023 and beyond.
However, according to research by Gartner, around 50-70% of CRM projects result in losses – and when you’ve spent so much time and money implementing a CRM system, the last thing you want is for your CRM project to fail.
Given that customer-centric companies are 60% more profitable than companies that aren’t, it’s no wonder that a CRM seems to be at the centre of every growing business these days.
Understanding your customers’ needs is essential for businesses today – and if you are going to truly get to know your customers, nurture your relationships with them, and improve business performance, a CRM system is the answer.
If you want your marketing campaigns to be remembered, you need your customers to engage with your brand.
It’s as simple as that.
According to a recent study, the global CRM market size is predicated to reach a staggering $157.6 billion by 2030.
It makes sense: after all, 66% of customers today expect companies to understand their needs, and customer-centric companies are an impressive 60% more profitable than companies that aren’t.
With the market expanding so rapidly, the number of CRM consultancies out there competing for your business is continuing to grow too.
As marketers, we all want to nail the customer journey, don’t we?
In an ideal world, your customer journey would be a clear, well-travelled path that goes straight from awareness to consideration and finally through to purchase.
Sadly though, life isn’t like that – especially in today’s world where the customer is more demanding than ever before.
Your CRM system is the beating heart of your business, helping you to deliver on your business objectives and provide and exceptional customer experience.
In fact, in today’s competitive world, your CRM system can make all the difference. Did you know, for example, that CRM can boost conversion rates by 300%? Or that the ROI of a properly implemented CRM system can exceed 245%?
As a marketer, you need to know what kind of marketing works for your brand. But is your marketing missing the mark?
Whether you are struggling to engage with your target audience, are experiencing customer churn, or are dealing with disconnected data sets, if your marketing is in need of a rethink, it could be time to make a change.
You already know how important customer relationship management is for your business.
In fact, in today’s world, an effective CRM system is essential to business success.
It is the baseline for your interaction with both existing and potential customers and allows you to uncover valuable insights about customer needs so you can personalise communications, improve customer satisfaction, and increase customer retention.
Customers today are more demanding than ever before. In fact, in 2023, the customer is more than always right.
66% of customers expect companies to understand their individual needs and expectations, 82% expect retailers to be able to accommodate these preferences, and 70% of consumers say that they’re highly likely to purchase exclusively from brands that truly understand them.
Customer expectations are at an all-time high. And if you’re going to delight your customers, you need a solid CRM strategy.
Implementing a CRM strategy enables you to build long-lasting relationship with your customers so you can enhance customer loyalty and increase your ROI by putting your customers at the heart of everything you do.