Q. Congratulations on your new role at Edit, can you tell us a bit about it? A. As Chief Growth Officer I’m responsible for the growth across the company. Essentially, I’m focused on building out Edit’s proposition and service offering to our clients, ensuring we...
Blog Posts
Watch: How to Modernise Your Business’s Data Strategy
Data is everywhere, and chances are, your company has an abundance of it but you’re likely not utilising it to maximise it’s potential. One of the biggest mistakes a business can make is failing to put data at the heart of what they do. Your data is the key to...
Introducing Signal: Digital direct mail with sector leading results
It’s an exciting time here at Edit and our sister company Join the Dots, as we can now announce the launch of Signal, our bespoke digital direct mail solution that allows potential customers to signal their interest in your brand with the touch of a button. Our...
Where Everybody Knows Your Name: Adapting Subscription Models to Hospitality
Hospitality has taken the full force of the pandemic’s impact over the past few years. With restaurants, venues, and accommodation reeling from the closures imposed on them, they’ve relied on recurring revenue to adapt. Pret-A-Manger’s coffee subscription being a...
On the Road & Online – Customer Journeys & Connected Cars
Connected vehicles and smart devices are now part of our everyday lives, and with that comes the generation of large amounts of personal data of significant value to first-party collectors and third parties. In our latest blog, Edit’s Executive Director for...
Edit and Spark44 Drive to Success
Edit are pleased to announce that yesterday we were awarded the Best Use of Data at the Automotive Marketing & Communications Awards, for our work alongside Spark 44 for Jaguar Land Rover. Up against strong competition which included campaigns from agencies...
News: Edit’s Rob McGowan Earns Spot in DataIQ 100
Last night Edit’s Managing Director Rob McGowan was awarded a coveted spot as part of DataIQ’s top 100 most influential people in data, a fully curated power list of the most influential data and analytics practitioners across the United Kingdom. The final list is...
Less is More: Increasing Engagement Rates with First-Party Customer Data
Our work is not about collecting customer data in volume it’s about collecting “good” customer data based on trust, transparency, and value. The Wall Street Journal recently ran a story with the bold headline: “Big Tech Privacy Moves Spur Companies to Amass Customer...
Edit Under the Hood: Anna Gieniusz, MarTech Principal Solution Consultant
Q. Tell us a bit about your role at Edit. A. Well, my position has quite a long name – Marketing Technology Principal Solution Consultant but it’s actually fairly simple to explain. The way I see it, my role is to make sure that the technical solution we deliver to...
Becoming a Better Business: The Road to B Corp
It brings us great pleasure to announce that Edit has achieved B-Corp status as of the 16th of February 2022. Edit continues its drive to be a force for good, a business that cares for people and planet, not just profit. To explain why this is such a momentous...