The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that...
Blog Posts
Edit Receive Six Shortlist Nominations at the 2021 DMA Awards
We are happy to once again announce that Edit have been shortlisted in six categories of the Data and Marketing Association 2021 Awards. The nominations in the five categories are as follows: Best Use of Mail Jaguar Landrover "Build your own adventure" and "Life at...
Leveraging Data Sets Through Print in a Post-cookie World
Edit's Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best alternatives looking ahead? In...
Webinar: Creating customer journeys fit for the future
There has been a shift in customers' expectations for a more personalised, and thoughtful approach from brands to their interactions with them. Have you ever received an email asking for a review of a product which you had returned due to a fault days before? Or how...
Advancing Altruism: Using Data to Help Non-Profits Thrive
The last 18 months have been a particularly challenging time for charities. Traditional revenue streams - everything from cake sales to sponsored runs, have been put on hold. But even without Covid-19 the donor landscape is changing, traditional methods of...
Round Pegs and Square Holes: A Reflection on Becoming a Better Partner
Ollie Edwards, one of Edit’s Strategic Consulting Directors, specialising in Programme Delivery, describes how his experience with Edit has helped develop the way we create valued partnerships with our clients and deliver amazing work. You don’t always arrive at a...
Edit Implements Microsoft Dynamics 365 Customer Insights for RICS
Edit have been appointed by The Royal Institution of Chartered Surveyors (RICS) to implement Microsoft Dynamics 365 Customer Insights. The project forms part of an ongoing initiative by RICS to transform its member relationships via offering greater access to courses...
Understanding What Data Can Do for Our Clients
What makes a brilliant and successful Editor? (And by "Editor", we are, of course, referring to our staff here at Edit by their affectionately given nickname). Data underpins everything we do as a business. We believe it's vital for every Editor, - regardless of...
Power BI – June 2021 Release Updates
Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features could be used once released, and explains what these updates mean for marketeers. General Availability Alongside a host of updated connectors...
QR Codes Are Here to Stay: Build Direct Connections with Your Customers
Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential for future marketing for our clients. The requirement to scan a QR codes using the NHS Track and Trace app to enter pubs, bars, restaurants etc. has...