Tell us a bit about your role at Edit. I am part of the Strategic Consulting Team who help to transform client’s challenges into actual engagements, with a defined project and determined business value. The role involves working across the whole of the Edit...
Blog Posts
Edit under the hood: Delivery Manager Abbie Hooper
Q. Tell us a bit about your role at Edit A. I work as a Delivery Manager; put simply, my role is to manage projects with the aim being to complete client and internal projects on budget and on time. I am often one of the bridging points between the client and account...
Edit swag: We show off our care package treats
After a tough year in lockdown, we've done two things to lift spirits across Edit. One was to launch our new operating principles. Supporting this, the other was to give every Editor a swag pack full of treats. Here are our staff (and their pets) showing off the...
Edit under the hood: Andy Aldersley and Sean Longthorpe
Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data...
Connected Acquisition wins work with 19 brands
Despite the pandemic seeing many companies cutting down their marketing spend, our Connected Acquisition pillar is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New...
Homemover data: Targeting purchase-ready consumers
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move...
Edit under the hood: Technical Director Theodora Costley-White
Our goal is to turn data into profit through our three pillars – intelligent data, connected acquisition, and transformational CRM – but how does the magic happen? It’s our clever people with the knowledge and enthusiasm to deliver for our clients, like Technical...
Offering great customer experience in a pandemic
In customer experience circles, there’s an approach that often gets talked about as a way to enhance the relationship between the shopper and brand: surprise and delight. Finding an unusual or unexpected way to connect with your customers can promote loyalty, reduce...
Personalised experiences in the new era of retail
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
Infographic: 5 trends shaping a very different Christmas in 2020
Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They'll need new approaches to engage with their customers to reflect...