It’s an all-too familiar scenario: the mad rush to upload hundreds of new products to your e-commerce site. Once they’re all finally live, even more urgent tasks take over, and adding great product copy isn’t one of them. Almost all good brands know that a product...
Content Marketing Posts
Ask a copywriter #1: What is copywriting?
I sent an email around the Branded3 office offering to answer questions anyone has about copywriting. I thought I’d maybe get one response asking how to use a comma (a valid question), but instead, I was sent a wide selection of insightful, interesting, and complex...
5 easy ways to instantly become a better writer
I’m no Brontë sister. My blog posts do not make grown men burst into tears, or women swoon. It’s taken me a solid 10 minutes just to come up with this introduction and I’m still not happy with it. I am, however, experienced at writing and editing digital marketing...
Bloggers: how to become brand ambassadors
Today, it seems like everyone and their dog has a blog. But believe it or not, the word blog wasn’t actually coined until 1999. The first ever blog is claimed to be Links.net, created by American college student Justin Hall, who named it his ‘personal site’ back...
You’re not Woody Allen: the rookie’s guide to online video
I wrote my first online video script recently, and it was brilliant. It had texture, colour, humour and a perfectly timed jazz number that would give viewers goosebumps. It was self-indulgent, aimless, and would never work online. After attending Stephen Follows’...
What do you do when everyone has good content?
Your good content isn’t good enough anymore. You need to do better, and it’s not as scary as it sounds. Because brands have been investing in content marketing, good content is slowly becoming the norm not the exception. It feels like the search landscape is beginning...
Intimacy, tech and robot wars: Content marketing in 2017
The content marketing universe is crowded. We know that. We were told that last year, and the year before. We’ve adapted. Brands have to be creative, innovative and unique to stand out. So what’s going to be different for content writers and strategists who are...
8 alternatives to generic stock photography to help improve your bounce rate
Source: Thinkstock They say a picture paints a thousand words, and I’d have to say I agree. One look at the image below of an overly excitable fan of pizza conjures up many words in my mind, however none of them are positive (or suitable to publish). Source:...
Content and personalisation: How to make it work
Brands and their marketing teams know more about us now than ever. So in theory we should be getting content exactly suited to our interests, and that should make marketing more welcome, more helpful, and less annoying. But it doesn’t always work out like that....
Competing with clickbait: Why and how quality writing trumps fast content
You won’t BELIEVE the amount of content that’s published online. An average of 500 million tweets are shared every day; 300 hours of footage are uploaded to YouTube every minute; and 75 million users check their Instagram feed on a daily basis. Alongside this...