CRM Posts

The multiple dimensions of strategy (for CRM)

OK Google, what is strategy.. "A plan of action designed to achieve a long-term or overall aim" As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our 'long-term or overall aim' is to put the customer at the heart of our...

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Get cognitive with your customer communications

In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational....

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The Woke Conundrum

What do these four things have in common? Respiration Wasps A risk assessment Life Well according to google they are all things that people want to know the purpose of. And just like those things, it is often thought that a purpose is how to best drive your brand...

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Marketing in a post-digital age

In recent years, technological advances have massively changed how we live and work. Smartphones, online shopping, smart speakers, and social media have become part of our daily lives at home. Meanwhile, digital transformations in the workplace have left many of us...

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Travel marketing in 2019: How to stay afloat

From Saga cruises to sporting adventures, the holidays we choose to enjoy have long defined who we are. But while the way we spend our free time might be a familiar trope, customer journeys within the travel industry have changed drastically in recent times....

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Overlooked audiences and how to speak to them

If there’s one thing we like to preach about in marketing, it’s audience. Knowing who your audience is, keeping them happy, finding new people to join you. After all, companies are made and broken by their ability to market to select groups of people. But what happens...

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A guide to using the right channels for automotive 

There’s no denying that we now have a plethora of channels to communicate through. If you read any marketing publication, it’s hard to go a week without hearing that one of them is king, only for it to be shunned the next week by someone else and seen as redundant....

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