OK Google, what is strategy.. "A plan of action designed to achieve a long-term or overall aim" As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our 'long-term or overall aim' is to put the customer at the heart of our...
CRM Posts
Get cognitive with your customer communications
In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational....
Edit wins Campaign Tech Award for Best Use of Tech in CRM
We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM. Campaign called our Evoque Button campaign an "elegant fusion of old-fashioned...
Connected Digital Journeys in Pharma
In pharma, ‘digital’ is no longer merely a channel for tactical execution. It is at the core of both commercial and business planning. Clinicians, healthcare professionals and administrators are engaging with both ‘digital’ and ‘tech’ as part of their day-to-day. Not...
The Woke Conundrum
What do these four things have in common? Respiration Wasps A risk assessment Life Well according to google they are all things that people want to know the purpose of. And just like those things, it is often thought that a purpose is how to best drive your brand...
Marketing in a post-digital age
In recent years, technological advances have massively changed how we live and work. Smartphones, online shopping, smart speakers, and social media have become part of our daily lives at home. Meanwhile, digital transformations in the workplace have left many of us...
5 things that are crucial when planning marketing activity
Effective marketing requires a number of things to fall in to place – from winning budget in the first place through to delivering long term results, there are a variety of people to influence and factors to juggle. Without some sort of structure, things can quickly...
Travel marketing in 2019: How to stay afloat
From Saga cruises to sporting adventures, the holidays we choose to enjoy have long defined who we are. But while the way we spend our free time might be a familiar trope, customer journeys within the travel industry have changed drastically in recent times....
Overlooked audiences and how to speak to them
If there’s one thing we like to preach about in marketing, it’s audience. Knowing who your audience is, keeping them happy, finding new people to join you. After all, companies are made and broken by their ability to market to select groups of people. But what happens...
A guide to using the right channels for automotive
There’s no denying that we now have a plethora of channels to communicate through. If you read any marketing publication, it’s hard to go a week without hearing that one of them is king, only for it to be shunned the next week by someone else and seen as redundant....