Here at Edit, we're busy getting ready for MadFest, this year themed around “daring to be different”. In that spirit, here’s the first in a short series celebrating those brands who have struck out and dared to be different themselves – for better or for worse. 5...
The automotive industry is worth £82 billion industry in the UK, and it could be all but moments away from being changed forever. For now, things remain largely unchanged. The car purchasing journey is still dominated by a 1980s brochure, dealer, handshake type model...
Amazon has raised consumer expectations. Through delivering better customer experience, other brands are expected to deliver the same sort of friction-free, consistent, personalised experiences, and most need to catch up. Of course, marketing isn't solely responsible...
We recently invited leaders from the automotive industry to a roundtable dinner. As you’d expect, it was a fascinating evening. In a hugely competitive business where technology has always been a disruptor, there is always something to talk about. From the future of...
