Don’t confuse motion for action If you had to focus on the three things that would currently drive the most impact (in your discipline), what would they be? Matt Cann Speed is vital. Advice changes rapidly, so get communication out to customers as quickly as possible....
Embrace longer-term thinking Next made industry headlines recently when they announced that despite a potential loss of £1bn, they would use the coronavirus pandemic as a window in which to revitalise their marketing systems. Chief Executive Simon Wolfson told...
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that...
Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Last week we did our first round up of 5 of the best marketing campaigns responding to COVID-19 that we’d seen so far....
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are...
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products or services are closely...
It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to...
Print media in 2020: Is it making a comeback? Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest print...
The broadcast streaming landscape is a dynamic environment. How has the explosion of rival streaming services affected the TV audience landscape? Here's what you need to know. The Impact on audiences – based on Ofcom’s Media Nations Report 2019 Across all age groups,...
We’ve waited with bated breath but it’s finally here - the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...