We’re thrilled to announce our Leeds office has relocated to Leeds city centre from Thorpe Park Business Park as part of our ambitious 2020 growth plans across our Leeds, Bath and London offices. You can now find Edit Leeds at No 1 Whitehall Riverside, a prime...
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...
Discover the crucial milestones of Google’s 22 years in Search Engine history, with Edit’s interactive tool showing the "Evolution of Google". Understand how Google helped create the digital world as we know it and enabled millions of companies to develop and grow...
We’re getting ready for MadFest 2020, this year themed around “daring to be different”. In that spirit, here’s the latest in a short series celebrating those brands who have struck out and dared to be different themselves – for better or for worse. Even disruptors' TV...
New research from Joint Industry Committee for Mail (JICMAIL) has revealed what our clients have known for a while: partially addressed mail (PAM) is a powerful new tool in the marketer’s toolkit. The stats prove that print marketing shouldn’t be underestimated in...
Being truly consumer-centric benefits all parties in the supply chain so why is it so easy to forget to do this in practice. So firstly, what is consumer centricity and why is it so important to modern marketing. Consumer centricity is seeing the business from the...
The convergence of TV and data over the last 10 years has meant we’ve seen huge technological development across the TV landscape, but it can be hard to stay on top of what is available and how it works, so here is our guide to best practice or our new rules of video...
If press advertising in newspapers and magazines is the main channel you use for sales and acquisition of new customers, and you previously optimised your media schedule based on comparative call volumes or outcomes from a range of press titles, you may be struggling...
Addressable TV is TV advertising that is served at a household or a personal level to a specific audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are served through the Sky box...
It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big...