To run a successful TV campaign, you need to buy the right airtime and create an effective commercial. We’ve covered part of how to do both of those in our guide to buying airtime and our guide to the TV commercial production process. But what about the ad itself? At...
Facebook App Installs ads are a great way to promote your app to potential new users who are sure to be interested. The ads can send users directly to the App Store, Google Play and even the Kindle Fire Store. When creating a Facebook App Installs Ad tracking app...
To run a campaign, you need to buy the right airtime and create an effective commercial. This guide looks at the TV commercial production process, but you can also look at our guide to buying the airtime, and our third post in the series, a guide to what makes a good...
Joey's right. What else could my furniture possibly be pointed at? The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that...
To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too . Step 1 – Develop a...
Post-GDPR, the outbound telephone channel was always going to be a contentious issue, in terms of what data can be lawfully contacted. We knew it would be very difficult to justify having a legitimate interest to contact an individual from traditional cold 3rd party...
As a dad to two young girls, I’ve found myself in numerous conversations with other parents, holding a plate of party food and making awkward small talk about my job. Having worked in the industry for nearly 15 years, I still don’t have a succinct answer for “tell me,...
It’s a big decision to venture into the TV world for the first time and if you don’t have all your data points joined up, you might feel like you’ve failed at the beginning. However, if all the right pieces are in place at the outset, TV can help take your brand to a...
I’ve been reading that advertising has been losing its impact for years, but I completely disagree. The ability of good advertising to inspire action hasn’t changed in the internet age. What has changed, however, is the action that consumers take. In the ‘Mad Men’...
Remember back in the mid-nineties when websites were a bit of a novelty? They didn’t really serve much of a purpose and, all things considered, were pretty hideous to look at. Common design features were primary colours, flashing letters, poor quality pictures...