Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They'll need new approaches to engage with their customers to reflect...
We’re proud to announce Microsoft has awarded us a Gold in Data Platform competency. For over 20 years, Edit has been using Microsoft technology to underpin many of the solutions we’ve implemented for our clients. This could mean using their database and integration...
Our Head of Media Solutions, Sarah Burns, is taking up the helm of Deputy Chair of the DMA Print Council. The leading intelligence body for printed marketing in the UK. She takes over the position from Ben Briggs, our Media Director, who spoke supportively of this new...
While the recession might be front of mind, climate change remains a looming crisis. How do you face both at once? We look into why climate change remains an issue, how we’re reacting, the influence of the pandemic and what can be done to deal with it in a way that’s...
For those of us who have a love-hate relationship with Pret A Manger – love the food and drink, hate the realisation of how much you’ve spent with them – the latest news that the coffee and food-to-go chain is starting a subscription service is of interest. Members...
Last week, we introduced our new series Rethinking in a Recession. And over the coming weeks, we’ll discuss what marketing teams can do to react, adapt, survive, then thrive in these challenging times. To begin the series, let’s glance back 11 years to consider the...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels....
The news we all haven’t been waiting for has arrived. The UK is officially in recession for first time in 11 years. And so, the economic consequences of the Covid-19 lockdown start to unravel. 2020 has already proved turbulent for international corporations and small...
We’re thrilled to announce our Leeds office has relocated to Leeds city centre from Thorpe Park Business Park as part of our ambitious 2020 growth plans across our Leeds, Bath and London offices. You can now find Edit Leeds at No 1 Whitehall Riverside, a prime...
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...