Companies have looming fears about the upcoming changes to cookies, the shift to first-party data over the use of third-party, and the amount and types of data they will be able to access and use for marketing purposes. But offering customers better control over how...
Planning Posts
News: Edit joins forces with Salesforce
Back in August of 2022, Edit received news that our partnership with Salesforce had been confirmed, since then we have been working hard at gaining certifications in preparation to deliver Salesforce technologies to our clients. We’re proud to announce that since the...
In Times of Crisis, Clear and Present Thinking is Critical
‘Charity begins at home’ is a phrase ordinarily given a wide berth – it has an uncomfortable air of selfishness about it. As we find ourselves battling another involuntary year of health misery, war and now recession, the roots of its meaning may well be worth...
Build vs Buy: A Product Thinking Perspective
Phil Osmond, Head of Product, shares his thoughts and perspectives on “Build vs. Buy”, weighing up the options available for our clients. I started my career in the days when virtually every webpage, database, or software solution was built from scratch. In the late...
Edit under the hood: Delivery Manager Abbie Hooper
Q. Tell us a bit about your role at Edit A. I work as a Delivery Manager; put simply, my role is to manage projects with the aim being to complete client and internal projects on budget and on time. I am often one of the bridging points between the client and account...
Offering great customer experience in a pandemic
In customer experience circles, there’s an approach that often gets talked about as a way to enhance the relationship between the shopper and brand: surprise and delight. Finding an unusual or unexpected way to connect with your customers can promote loyalty, reduce...
Rethinking in a recession: Self-care
For a little while, self-care has been having a moment. Google searches are soaring, the #selfcare Instagram hashtag exceeds 35 million posts and over 100,000 products on Amazon have attached themselves to the trend. All told, taking care of your mental health has...
Rethinking in a recession: Climate change
While the recession might be front of mind, climate change remains a looming crisis. How do you face both at once? We look into why climate change remains an issue, how we’re reacting, the influence of the pandemic and what can be done to deal with it in a way that’s...