Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards...
It's becoming more and more apparent that journalists no longer want “fluffy” survey stories from PRs, they want campaigns that come with stone cold facts. It can be quite daunting to think about where you can get these official figures, yet there is an abundance of...
That's what everyone's looking for, right? The silver bullet, the shortcut that guarantees overnight PR and link building success? Well I’m sorry to disappoint but it just doesn’t exist. To really succeed in your PR and link building efforts these days you need to put...
In January 2017, I said link building is getting harder. Well, 12 months later and it’s even more difficult. via GIPHY Publications are no following links or have a strict policy to not link externally at all. Google is looking for quality links which drive engagement...
Or a link building campaign? Or a Digital PR campaign? How do you measure the exact ROI of either each link or a campaign as a whole? These are some of the most common questions I (or the team) get asked, and they’re also some of the most difficult to answer. The...
Black Friday has fast become one of the most important trading days of the year, with consumers kickstarting their Christmas shopping by taking advantage of discounted offers both in stores and online. In 2016, the IMRG stated that £6.45bn was spent online during the...
Hello there, how are you? I am contacting you because I want to tell you about the greatest campaign you’ll ever come across… And this is not how you pitch to a journalist. Let’s start with the beginning. The campaign has been thought out, developed and designed,...
An important part of working in an agency is having a great relationship with the client. It’s efficient, effective, and the work is so much easier when everyone’s on the same page. What your client’s interests and performances are isn’t the only essential part of...
Jason wrote an interesting post about Google Trends being gamed for political gain and I thought it was interesting to see think about whether it could be done.
One of the best things about being a digital PR strategist is that no two days are the same. Wednesday you can be hosting creative brainstorms and putting together proposals for new campaign concepts, and Thursday you might be on the phone to journalists, supporting...