Today, let us take you to Spain and teach you about the Spanish approach to PR. But instead of going through Spain’s high authority publications or listing off our‘top 10 tips to pitch a story to a Spaniard’, we figured the best way to introduce you to the market is...
We have seen a dramatic change in recent years where SEO’s have turned to a PR led approach when it comes to building links. Some industries have adapted to these changes easily, but some still struggle. When it comes to the gambling industry, payday loan companies or...
We all know the importance of the digital world. We have seen some major changes and adaptions happen since the internet has grown, including the transition from traditional PR to digital PR. Now, most PR agencies will have a digital team and most SEO agencies will...
In 2014 I wrote that Domain Authority doesn't work for link acquisition. A couple of weeks ago I read this tweet from Mike King, agreed, and wanted to expand on it. None of our metrics are "real." They are all estimations or extrapolations from what we think...
Journalists can often receive over 100 press releases or pitches from PRs every day, so how can you make sure yours doesn’t end up in the trash folder? We need to make it easy for journalists by communicating our brand’s message quickly and simply. That’s why we use...
Let me guess… you’re here because you’ve spend a lot of money over the past year creating really cool campaigns to generate high quality and quantity backlinks to your site, but found that it has generated a lot of coverage (without a link)? Or maybe you’re just...
“Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” - David Meerman Scott We’ve all been there – you have something urgent to announce to your...
This is by no means a case study – and I don’t think email marketing is bad – but I wanted to share this story anyway. I stay in hotels pretty regularly and I’ve always used Laterooms.com to book. In late 2014 I booked a night in Manchester for me and one of my...
We use newsjacking as a common strategy for our PR and SEO clients – this is usually a combination of planned activity and being reactive to the current news agenda. We know this to be a fool-proof strategy that gets our clients great coverage in front of their target...
Link earning is the process of adding so much value to a story that journalists and bloggers cannot fail to link to your website when covering it. Link earning has nothing to do with the story you're creating. It doesn't really have anything to do with PR. Doing...