A 301 redirect is the Google recommended way to change the URL of a page showing in organic search results. If implemented correctly this can prevent your site from losing traffic from any broken links displayed in your Search Console. One of the ways in which you can...
I have been in the search marketing industry for over a decade, and I don't think a year has gone by in which I haven't heard the expression 'content is king' multiple times at conferences, seminars and events. As well as this being boring marketing rhetoric it's also...
As an SEO your tool kit is everything. It’s impossible to get your job done properly without having access to the right tools. We've even made some of our own Chrome and Firefox browser extensions allowing you to use search operators quickly. Typically you may require...
Links are not dead. Links are still an integral part of the algorithm. But building links is no longer part of the job description for an SEO. For us, link building was in its death throes at the end of 2013. Since then we’ve been shortlisted for UK Search Awards and...
Throughout my career in SEO I have pretty much tried everything, from article spinning and press release syndication to forum profiles and link wheels - remember those? Before 2011, paid links were run of the mill for any business in a competitive industry that...
It was recently announced that Google had confirmed their acquisition of technology start-up firm Agawi. Here’s what they said in their confirmation to TechCrunch a few weeks ago: “The Agawi team has joined Google. We aren’t sharing other details,” a spokesperson...
WordPress is the content management system (CMS) of choice for approximately 18.9% of websites across the web. This means that there are around 74,652,825 sites, including our own that use it. When you consider that 70% of sites in the world don’t use any CMS at all,...
Google is testing ‘Slow to Load’ labels in search results on mobile. Unsurprisingly – because it’s a video site – YouTube is considered ‘Slow to Load’. Image via Search Engine Land. Site speed is a ranking factor and has been for a number of years, but it’s likely to...
Checking rankings is part of the puzzle when it comes to measuring your organic performance. Whilst there are many factors that may affect ranking performance, localisation, cookies, signed into Google etc., we won’t go into the specifics here. Either way, you still...
The idea that links from websites with higher domain authority being significantly more valuable is fundamentally flawed. To understand why we think that, let’s take a look at Moz’s explanation of Domain Authority: ‘Domain Authority represents Moz’s best prediction...