Whilst everyone in the SEO community has been heavily focused on the Penguin update over the last couple of weeks with their fingers and toes crossed hoping that their client’s sites finally recover, Google also announced a refreshed report on how Google fights piracy...
Statistically you’re more likely to survive a plane crash than click on a banner ad. ‘Banner blindness’ is partially to blame – TechCrunch claims that 63% of people who see ads will ignore them. But how many people are actually seeing the banner ads at all?...
A part of my role on Edit Agency’s Insights Team is removing manual link penalties issued by Google. Part of our link auditing process involves manually looking at each website linking back to the client. In other words: I look a lot of websites during my working day....
Over the last four to five years, we have seen major changes in the SEO landscape; changes which have altered the way we think about SEO strategy and what it actually means to do SEO. Google has rolled out algorithms designed to crush low-quality results and Google’s...
When working on a link audit, it is very easy to solely look at your disavow file as it is designed to let Google know which links you think are unnatural. Although this approach is correct when considering penalty removal, a tunnel–vision view and the temptation to...
Back in March 2014, Matt Cutts gave the audience at SMX West a little tip that making a site secure (i.e. using Secure Sockets Layer or SSL encryption) was going to trend in 2014. Matt wanted to ensure that sites that utilize SSL encryption would see a ranking boost...
Over the past three months, I have presented at nine different conferences and each time I'll add my deck to SlideShare and gladly answer any follow-up questions about the points discussed. However, in this instance I thought it would be a good idea to follow up my...
Don’t syndicate press releases. …at all. Don’t ever add your release to a PR News site. With or without links. The hysteria for the last couple of months surrounding Google’s labelling of PR sites as bad links has been blown way out of proportion because the sad truth...
Believe it or not web crawlers, even Google’s very own are still struggling to understand the content on the pages of your website. Yes, your pages are getting indexed and they’re ranking in the SERPs, however if you don’t already know anything about structured data...
Towards the end of July 2013, Google rolled out a softer version of the Panda algorithm designed to take into account the authority of a website and ensure that sites producing generally good quality content didn't get huge reductions in rankings like with the old...