With Part 1 out of the way, it's time to get down to the good stuff that we live and breathe - SEO & UX. How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site, Tom Pool Really great to listen to Tom’s enthusiasm for this topic and it has given me...
BrightonSEO is our (second) favourite search event of the year because of course, we have a bias. It's packed full of practical, in-depth talks from real experts giving their advice on what they know best - search. If you weren't lucky enough to get one of the ballot...
Google advises website owners to “Focus on the user and all else will follow”. While there are many technical fixes that are important to improve SEO performance, Google continues to place increasing emphasis on the user’s experience. As a search engine, Google aims...
Google has increasingly been talking about the importance of creating a good user experience. Unfortunately for many webmasters, understanding how Google evaluates what a good user experience looks like as well as knowing if it will have the desired effect, can put...
Along with images, CSS and JavaScript are two of the most common reasons for code bloat and slow loading pages. Sometimes (although not often) this is unavoidable, and the functionality and design of a page requires a lot of code however there is nearly always room...
I was asked recently what I see as the future of eCommerce and search. In short, it’s data. The biggest mistake people make in search is thinking Google is one step ahead. In actual fact, Google updates its algorithms based on how people interact with it. So, in...
Site speed has always been important in SEO. Not always directly for rankings but, those interested in achieving high conversion rates have always placed importance on good user experience and how quickly a page loads is a key component. With recent changes to Googles...
Most of us are aware that changes to your site pose a risk to your rankings – and a site migration is the single biggest thing you can do to risk it all in one go. The term ‘migration’ is thrown around quite a lot, but I tend to define it as: “any significant change...
SEO for eCommerce is completely different from traditional SEO. It requires skills across multiple disciplines. As an eCommerce SEO, you need an in-depth understanding of human psychology for a mass of customer profiles, which is essential for conversion rate...
Day one of SEO training and you come away learning one thing, Google own search... But what if it doesn’t? Well at least when it comes to eCommerce. I’m here to show you how Amazon rose to overtake Google and share with you how to use Amazon search optimisation to...