Napoleon famously didn’t see the British as a threat because, in his words, we are “nation of shopkeepers.” And it’s safe to say that we do love shopping. So why are big brands like Toys-R-Us, Maplin, BHS, and New Look being forced to close stores? The media seems to...
How to factor trust into your link building strategy (without ripping it up and starting again) Back in April Bill Slawski covered a patent apparently updating PageRank, the calculation Google originally used to rank its results (and still a major feature of the...
17.15 And scene… That’s it, SearchLeeds 2018 Stage Three is a wrap. Spotted a bit of a trend this year: make sure your product titles and descriptions are on point, really think about your audiences and how you can speak to them best, then make sure your attribution...
On what has been hailed as the hottest day of the year so far, we hosted our second edition of Leeds Loves Search as part of the Leeds Digital Festival. We were joined by 100 marketers and four awesome speakers at Duke Studios for an afternoon of insight into digital...
This article originally appeared in the April 2014 BrightonSEO newspaper. “SEO is dead!” – the rallying cry of literally tens of people who know what good linkbait looks like. The word “SEO” is being dropped by more and more agencies and tool providers, but search...
"Take PR [PageRank] for example, getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme to yours, relevance is the new PR." - ex-search quality team member Andre Weyher interviewed by James Norquay in 2012....
This time last year we wrote two posts about voice search - I compiled a list of statistics on voice search and Steve put down his thoughts on what search will look like in 2020 if 50% of queries were voice. I updated my post throughout the year (with good reason, as...
Links from other websites to your own are vital for ranking well in Google’s search results; however, links from disreputable sources could land you with a manual action. As such, information on your link profile is vital, so you know who is linking to you and can...
I'm not going to pretend this post is anything more than a list of statistics. Statistics on voice search that you can read and refer to in order to understand how optimising sites for users will change in 2017 as usage of voice search increase. 2017 saw the launch of...
In 2006, before iPhones and Androids, a Google document mentioned the search engine uses “over 200 signals” for ranking. There are probably thousands of ranking signals now and we can’t pretend to know what they are. What we do know is how much of an impact optimising...