According to research conducted by Ofcom, 58% of people won’t hand over their personal information to a website that wasn’t HTTPS-enabled (often identifying this by the padlock symbol). What do users check before entering personal details? That’s a pretty high...
We sometimes get asked whether each URL should end with or without trailing slash. For example: So does it matter if my URLs include a trailing slash? The short answer: either is fine, as long as its consistent...but if there's no risky change to URLs involved (e.g....
While doing a quick analysis of one of our clients SERPs in Google incognito, we noticed a new ad replacing the 1st PPC ad spot on desktop. After clicking on this ad pack, it opens a list of products for that brand. It appears these new ads have been rolled out by...
Google is now factoring app quality in its Play store ranking algorithm. It’s looking at “performance data, user engagement, and user ratings” – in the same way as its organic search rankings. “As part of our continued effort to deliver the best possible Google Play...
What was Google Instant? Google Instant was a predictive search feature that started to load the search results page as users were entering their search, effectively showing the top results for the autocompleted search query. The feature was introduced in 2010 under...
What is a microsite? A microsite is a website owned by a brand but located on a separate domain to the brand’s homepage, usually on a subdomain or separate URL. When SEO is a consideration, it’s always better to host new content in a subfolder/subdirectory (e.g....
I was asked how children use search engines differently to adults so I did some a lot of digging and revisited some of the brands I’ve worked with who target this audience. Here are 10 things I’d factor into my search strategy when I’m doing SEO for kids’ sites....
Imagine you work for a business that’s expanding internationally and you care about search traffic. How do you choose the right domain structure? Subdomains, subfolders and country code top-level domains (ccTLDs) all have pros and cons which, fortunately, are outlined...
Early on Sunday afternoon I wanted to know how long it would take for a cheesecake to set so I Googled “cheesecake recipe” and clicked on the second organic result: BBC Good Food’s cheesecake collection. As it turns out it takes longer than I’ve got, so I click the...
17:06 'Let's go get a drink' That's it. It's all over. All 12 Stage One speakers have finished. Branded3 CEO Tim Grice bids farewell to the delegates and encourages everyone to come to the after party. (Stage Three, btw!)Which also draws the Stage One live blog to a...