17:15 Epiphany's Malcolm Slade has wrapped up Stage Two for the day with a brilliant presentation. Thanks to all of today's speakers, brands and attendee's - this room has been packed to the rafters all day long! Now, time for a beer or three... 17:05 Certain niches...
SEO Posts
Better SEO strategies for 2017
SEO strategy isn't about choosing what to do - it's about choosing what you can afford not to do. Tom Cheesewright says "Is the answer A or B?" "Well it's about 40% A, 25% B and have you considered C and D?" Cheesewright gives the example of "Google X", which seems to...
How big will voice search be in 2020?
Gartner thinks that 30% of web browsing sessions will be done without a screen by 2020. comScore thinks 50% of all searches will be voice searches by that point. "50% of all searches will be voice searches by 2020" #locationworld @comScore via @Steve074 — Stephen...
Using Alexa to gather customer feedback
If you are working with Alexa Skills, it's inevitable you start to think for possible executions, use cases and looking around at what other people have implemented. One of the most immediate and natural implementations is customer service. Consider allowing your...
Inventory as an SEO ranking factor
The depth of your product range is a big factor in how your pages rank in search engines. According to Searchmetrics, ecommerce pages that appear in the top 10 search results have a 30% larger file size than other queries. Speed is clearly important, for everyone, but...
Creating a bespoke Bing Multiple Link Disavow Tool
If you are reading this, I assume you’re experiencing the woes of the Bing Disavow Link Tool (provided by Bing Webmaster Tools). Or maybe you’re just interested in disavowing links. The tool’s functionality allows you to submit domain, page, or directory URLs...
What has Stardoll got to do with Google Phantom?
Branded3 is a Search Agency in Leeds UK. Guess what most people who use the site search in the top nav search for. SEO? Services? Stephen Kenwright? Nope. Since I started in 2011 to writing this post today, the most commonly searched term is... "stardoll". I thought...
1 dumb SEO tactic that will get your site penalised
I don't write up every post I take exception to on the internet (I tweet about it) but when 800+ people have shared some really dangerous advice I feel I probably should. Moreover, I've had discussions about this at conferences and in meetings - and I want to preempt...
KPIs for linkbuilding
In 2014 I wrote that Domain Authority doesn't work for link acquisition. A couple of weeks ago I read this tweet from Mike King, agreed, and wanted to expand on it. None of our metrics are "real." They are all estimations or extrapolations from what we think...
Location World 2016
Last week I was in New York for Yext's first Location World event. The reason for going to an event focused on location marketing right now is, I think, best summarised by xAD's D Sharma: https://twitter.com/wordpressdotcom/status/632582884654751744 The future of...