In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and...
Technology Posts
Edit under the hood: Technical Director Theodora Costley-White
Our goal is to turn data into profit through our three pillars – intelligent data, connected acquisition, and transformational CRM – but how does the magic happen? It’s our clever people with the knowledge and enthusiasm to deliver for our clients, like Technical...
Personalised experiences in the new era of retail
In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital...
Measuring real campaign value with Power BI and causal impact analysis
You only know how well your campaign is working if you can ask the data to prove its impact. For when a typical control sale method doesn’t work, we’ve developed a way to measure the real-world success of your campaigns using causal impact analysis combined with...
Microsoft Catalyst: An IDEA to help your business transformation
The pressure to execute effective digital transformation has never been greater. And for larger organisations especially, you need a structured process to really generate new value from the changes you make rather than just doing the same old things with newer...
Rethinking in a recession: What we can learn from the past
Last week, we introduced our new series Rethinking in a Recession. And over the coming weeks, we’ll discuss what marketing teams can do to react, adapt, survive, then thrive in these challenging times. To begin the series, let’s glance back 11 years to consider the...
Edit wins Campaign Tech Award for Best Use of Tech in CRM
We’re delighted to have won another award for our reinvention of direct mail for the digital age with JLR, Ebi and Spark 44; the Campaign Tech Award for Best Use of Technology in CRM. Campaign called our Evoque Button campaign an "elegant fusion of old-fashioned...
How AI spotted coronavirus before it went viral
With the world gripped by the Coronavirus (COVID-19) epidemic, it’s clear that the main ways to mitigate the impact are through personal hygiene (hand washing), increasing social distance (keeping away from people) and imposing quarantine for effected areas and...
The Way We Watch: 2020’s Streaming Landscape
The broadcast streaming landscape is a dynamic environment. How has the explosion of rival streaming services affected the TV audience landscape? Here's what you need to know. The Impact on audiences – based on Ofcom’s Media Nations Report 2019 Across all age groups,...
Secure to not secure: What you need to know about Google’s TLS announcement
Secure to not secure: What you need to know about Google’s TLS announcement Google is cracking down on sites using "non-secure" versions of TLS (Transport Layer Security). To keep your site secure and your users feeling safe, it’s important you make sure you update...