In a time when there is a lot of hype about AI and Machine Learning, it’s great to read about large companies taking it seriously and trying to improve their processes rather than retreating behind the 'platform not publisher' cloak of 'responsibility'. Most recently,...
Technology posts
AI has a WEIRD problem
In the world of AI everything is changing and becoming more of a challenge and bias is becoming more of an issue. Just how do we ensure that we understand what the AI is doing and understand where bias may be being introduced? With AI becoming a more commonplace part...
Mastering the complexity of marketing technology
So, you have committed to data as the route to better marketing. You understand your data landscape and its potential. You recognise the gaps that you need to fill and how to do that. And you are committed to making data a high quality asset. The next thing to tackle...
Using Alexa to gather customer feedback
If you are working with Alexa Skills, it's inevitable you start to think for possible executions, use cases and looking around at what other people have implemented. One of the most immediate and natural implementations is customer service. Consider allowing your...