We are happy to once again announce that Edit have been shortlisted in six categories of the Data and Marketing Association 2021 Awards. The nominations in the five categories are as follows: Best Use of Mail Jaguar Landrover "Build your own adventure" and "Life at...
Edit's Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best alternatives looking ahead? In...
On Thursday the 9th of September, Edit were joined by Jim Nakashima, Director of Product Management - Dynamics 365 Marketing, for an in-depth look at what it takes to create customer journeys that effectively meet modern consumer expectations. Watch this webinar and...
Tell us a bit about your role at Edit. I am part of the Strategic Consulting Team who help to transform client’s challenges into actual engagements, with a defined project and determined business value. The role involves working across the whole of the Edit...
The Client The RSPCA is the largest animal welfare charity in the UK, specialising in animal rescue and furthering the welfare cause for all animals. Karen Pierre (Marketing Manager – Donor Recruitment) approached us based on an established and successful...
Brian G Birkhead Brian is a former Statistics and Maths academic at Warwick University and UCL. He is an award-winning consultant with 20 years’ experience supporting organisations of all sizes and in all sectors, to develop, implement, and evaluate insight-led...
Josh Hull - Edit's Strategic Consulting Director, addresses the impending end of third-party data and explores your options on data-led marketing, in the first of a series of blog posts addressing the coming changes. A shift is occurring in Global Digital Marketing...
Marc Dallimore, Edit's Director of Data Science, explains the role attribution modelling can play in improving marketing campaign performance. How do you know if your marketing is effective? When you are running multiple marketing channels simultaneously, it pays to...
The modern business collects an extensive amount of data at every stage of the customer journey, but without proper analysis, this data cannot have a meaningful impact. In this blog post, Edit’s Director of Data Science Marc Dallimore explains how his team helps...
Let’s be honest, telling an agency they need more diverse teams is the same as telling the government there is a climate emergency – everyone knows there’s something that needs to be done. They just haven’t done it yet. Why? The stats say so. However, the quickest way...