Modern marketing is a complex and sometimes baffling place – it’s no wonder marketers crave simplicity and certainty. 2019 was a turbulent year for many, with exponential advances in technology, regulatory obstacles, brand purpose, Google’s BERT update and a...
So much advertising is targeted at younger audiences, but there are more people in the 65-plus age group than in any other age group in the UK (Source: TGI 2018). There are plenty of preconceptions about this audience (which is reflected in the marketing aimed at...
Arguably, the global finance sector more than any other is becoming both more strategically focused and technologically advanced to respond to consumer expectations. With the increase in disruptors, such as appbased banks Monzo and Atom, financial entities like...
The travel market is just like any other market. Except it isn’t. Yes, it’s subject to the same political, economic, social and technological forces as other sectors, but travel is also a market where people invest emotions as well as money. That two-week holiday in...