How to research Christmas keywords for SEO
Christmas is a key time for retailers (and other businesses) online, so it’s important to have your seasonal digital marketing strategies in line in advance. This article will focus on how to make a Christmas keyword list for your niche.
Christmas keyword research tools
Below is a list of tools we suggest using for Christmas keyword research. Not all are required – use whatever you have access to or are comfortable using.
- Your current keyword list
- Google Keyword Planner
- A Paid search report from Christmas period over last few years
- SEO Tools of choice (We use SEMRush and SearchMetrics)
- Answer the Public
- Google Trends
What type of terms to target as Christmas keywords?
By using Google trends (as well as Keyword Planner and your own PPC reports) you can input various broad keywords into the search function, change the data range to ‘2004-Present’ and change the country to whatever country you’re trying to target. You want to find words that peak in December.
Some that we have found in the UK include:
- iTunes (people get iPhones for Christmas a lot)
- Opening Hours
- Mariah Carey’s “All I want for Christmas is you”
Determine which of these is relevant to your business and have a look at ‘related queries’ to see how you could possibly expand this list.
Using Google Suggest or Answer the Public can help here as well:
PROTIP: Answer the Public have an ‘Export to CSV’ option that allows you to put your data into Excel with your other keywords.
Get Christmas keywords for your niche
The above is all well and good if your website is large or generic enough to target ‘gifts for men’, but how do you get more specific?
There are two good ways:
- Use the data you already have
- Create your own data
If you already have PPC Data or SEO data from a tool like SEMRush, try to filter for anything obviously seasonal, such as the terms listed above. Do this for your high-ranking competitors as well. If you’ve never ranked for or bid on terms like this, we’d suggest using Excel or Mergewords to create a quick concatenate that puts together your regular keywords with Christmas keywords.
Be aware that this method yields a lot of junk keywords with zero search volume, but it’s a good way to get a lot of keywords quickly. Throw them into Google Keyword planner to get their search volumes and get rid of any with zero search volume.
Christmas or Xmas?
When targeting keywords, should you use ‘Christmas’ or ‘Xmas’? Christmas is “proper” and has more interest.
By doing a search for ‘cheap xmas gifts’ you can see that Google understands ‘cheap Christmas gifts’ as being the intent here.
If you have a branding reason to use ‘xmas’ or if you’re struggling with a character count, use ‘xmas’, but otherwise use ‘Christmas’.
Christmas keyword research takeaways
Writing your SEO Christmas keyword list can be undertaken at any time of year. Our top takeaways are:
- Use whatever data you already have
- Look at trends to understand what is seasonal and how you can utilise it
- Concatenate your regular keywords with Christmas terms to create quick keyword lists
If you have any queries, don’t hesitate to get in touch to help us create a seasonal (or year-wide) SEO strategy for you.