How to research Christmas keywords for SEO

Author avatar

Emma Barnes

Christmas is a key time for retailers (and other businesses) online, so it’s important to have your seasonal digital marketing strategies in line in advance. This article will focus on how to make a Christmas keyword list for your niche.

Christmas keyword research tools

Below is a list of tools we suggest using for Christmas keyword research. Not all are required – use whatever you have access to or are comfortable using.

What type of terms to target as Christmas keywords?

By using Google trends (as well as Keyword Planner and your own PPC reports) you can input various broad keywords into the search function, change the data range to ‘2004-Present’ and change the country to whatever country you’re trying to target. You want to find words that peak in December.

Google trends for 'gifts'

Some that we have found in the UK include:

  • Gifts
  • Christmas
  • Presents
  • Santa
  • Xmas
  • Toys
  • Stockings
  • Sales
  • Turkey
  • iTunes (people get iPhones for Christmas a lot)
  • Opening Hours
  • Festive
  • Mariah Carey’s “All I want for Christmas is you”

Mariah Carey video statistics

Determine which of these is relevant to your business and have a look at ‘related queries’ to see how you could possibly expand this list.

Related queries

Using Google Suggest or Answer the Public can help here as well:

Google suggest

Answer the Public - Christmas Keywords

PROTIP: Answer the Public have an ‘Export to CSV’ option that allows you to put your data into Excel with your other keywords.

Get Christmas keywords for your niche

The above is all well and good if your website is large or generic enough to target ‘gifts for men’, but how do you get more specific?

There are two good ways:

  • Use the data you already have
  • Create your own data

If you already have PPC Data or SEO data from a tool like SEMRush, try to filter for anything obviously seasonal, such as the terms listed above. Do this for your high-ranking competitors as well. If you’ve never ranked for or bid on terms like this, we’d suggest using Excel or Mergewords to create a quick concatenate that puts together your regular keywords with Christmas keywords.

SEMrush Christmas keywords

Be aware that this method yields a lot of junk keywords with zero search volume, but it’s a good way to get a lot of keywords quickly. Throw them into Google Keyword planner to get their search volumes and get rid of any with zero search volume.

Christmas or Xmas?

When targeting keywords, should you use ‘Christmas’ or ‘Xmas’? Christmas is “proper” and has more interest.

Christmas 'vs' Xmas keyword

By doing a search for ‘cheap xmas gifts’ you can see that Google understands ‘cheap Christmas gifts’ as being the intent here.

Cheap xmas gifts search on google

If you have a branding reason to use ‘xmas’ or if you’re struggling with a character count, use ‘xmas’, but otherwise use ‘Christmas’.

Christmas keyword research takeaways

Writing your SEO Christmas keyword list can be undertaken at any time of year. Our top takeaways are:

  • Use whatever data you already have
  • Look at trends to understand what is seasonal and how you can utilise it
  • Concatenate your regular keywords with Christmas terms to create quick keyword lists

If you have any queries, don’t hesitate to get in touch to help us create a seasonal (or year-wide) SEO strategy for you.


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