We’ve said it before, and we’ll say it again until we’re blue in the face: your CRM strategy is only as good as your data. But, despite this, only about 4% of businesses make effective use of the data at their disposal. So, if you want to get to know your customers, deliver fantastic customer experiences, and set yourself apart from the competition, you need to use your data.
We’ve spoken a lot about effective CRM strategies and how the success of your customer relationship management ultimately relies on data - and with good reason. Ultimately, your CRM strategy is only as good as your data. From data analysis used to review past campaign performance to data science to plan for the future, if you’re going to solve your marketing challenges, make intelligent, informed decisions, and deliver exceptional customer experiences, it all comes down to data.
Our Road to B Corp Certification hasn't exactly been linear. We completed our initial assessment back in December 2018 over a pint and some fish and chips, thinking ‘Hey, we should smash this!’… our original score came out at about 54, average to say the least...
According to a Gartner survey, around 50-70% or CRM projects result in losses. We know. When you’ve spent such a significant amount of money implementing a CRM system, that’s the last thing you want to hear, especially when your main goals are to drive business wide growth and return on investment. So, what’s the solution?