Q. Tell us a bit about your role at Edit A. I work as a Delivery Manager; put simply, my role is to manage projects with the aim being to complete client and internal projects on budget and on time. I am often one of the bridging points between the client and account leads where […]
What we think
Why financial services must embrace customer-driven data challenges
In the last decade, the financial services industry has been transformed by a combination oflow interest rates, new fintech players, and the ascendancy of financial comparison websites. This has led to increased commodification by consumers – reducing loyalty and lifetime customer value. In our latest report, ‘Innovation or bust: Why financial services must embrace customer-driven […]
Customer Insights & the wider Microsoft tech stack
Customer Data Platforms (CDP) are growing faster than almost any other marketing technology. In simple terms, a CDP is a master database of your customers and all related information – detailing everything from their contact details to their interactions with your company. Its secret power? The ability to aggregate customer data from disparate systems into […]
Edit swag: We show off our care package treats
After a tough year in lockdown, we’ve done two things to lift spirits across Edit. One was to launch our new operating principles. Supporting this, the other was to give every Editor a swag pack full of treats. Here are our staff (and their pets) showing off the exciting gifts we’ve got to get through […]
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