Meet a couple of the clever people behind our intelligent data pillar – our team at the helm of turning data into profit. Senior Data Scientist Andy Aldersley and Senior Insights Analyst Sean Longthorpe discussed the work their team does, the value intelligent data brings, and the best biscuit to have with a cup of […]
What we think
Connected Acquisition wins work with 19 brands
Despite the pandemic seeing many companies cutting down their marketing spend, our Connected Acquisition pillar is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New business in new sectors This new business covers a variety of sectors, including finance, pet care, telecommunications, and […]
Homemover data: Targeting purchase-ready consumers
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move home, and the change in lifestyle a house move […]
Edit under the hood: Technical Director Theodora Costley-White
Our goal is to turn data into profit through our three pillars – intelligent data, connected acquisition, and transformational CRM – but how does the magic happen? It’s our clever people with the knowledge and enthusiasm to deliver for our clients, like Technical Director Theodora Costley-White. Get to know Theo a little better, and the […]
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