What we think

In customer experience circles, there’s an approach that often gets talked about as a way to enhance the relationship between the shopper and brand: surprise and delight. Finding an unusual or unexpected way to connect with your customers can promote loyalty, reduce churn, and ultimately lead to more profitability for your business. In these strange […]

In our latest report, ‘Our retail future: A data-driven landscape on and offline’ we examine the role that a data-driven marketing strategy, supported by a customer data platform can play in helping your retail business survive and thrive in 2021 and beyond. Digital advances have been changing the way retailers engage with consumers for some […]

Shoppers are taking a very different approach to Christmas in 2020, with the Covid-19 pandemic and its restrictions still hanging heavily over us all. That means retailers will need to get creative. They’ll need new approaches to engage with their customers to reflect their new shopping choices. Want to know exactly what’s different? Use the […]

We’re proud to announce Microsoft has awarded us a Gold in Data Platform competency. For over 20 years, Edit has been using Microsoft technology to underpin many of the solutions we’ve implemented for our clients. This could mean using their database and integration technology to provide marketers with critical data. Or it might involve leveraging […]