In today’s data-driven world, the effective use of corporate data isn’t just a competitive advantage; it's a strategic move. But what’s all the fuss about? Well, a well-structured data strategy can be a powerful catalyst for business growth, enabling organisations to make informed decisions, enhance customer experiences, and ultimately, gain an edge over competitors.
And you may be surprised but I do mean Microsoft. Yes, you Marketing Automation Platform (MAP) evangelists may gasp in shock. And I will be honest, anyone who saw the what-was-previously-known-as Microsoft Dynamics Marketing – Outbound Marketing, can be forgiven for writing the platform off, never glance it’s way again (sorry Microsoft but it really […]
Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and data strategy company, CustomerKIND. CustomerKIND specialises in Customer Engagement and Data Strategy. Anchoring customer experience design in data and insight, CustomerKIND helps clients […]
We know, we know. When it comes to talking about the benefits of data-driven marketing, we’re a bit of a broken record. But it’s true: data is the lifeblood of businesses today, and companies that use data-driven approaches perform significantly better than those that don’t.