What we think

You only know how well your campaign is working if you can ask the data to prove its impact. For when a typical control sale method doesn’t work, we’ve developed a way to measure the real-world success of your campaigns using causal impact analysis combined with Microsoft Power BI. And it works. Having run many […]

Our Head of Media Solutions, Sarah Burns, is taking up the helm of Deputy Chair of the DMA Print Council. The leading intelligence body for printed marketing in the UK. She takes over the position from Ben Briggs, our Media Director, who spoke supportively of this new appointment. He said: “I couldn’t think of anyone […]

The pressure to execute effective digital transformation has never been greater. And for larger organisations especially, you need a structured process to really generate new value from the changes you make rather than just doing the same old things with newer technology. In a world where results must come quickly, you need an approach that […]