OK Google, what is strategy.. “A plan of action designed to achieve a long-term or overall aim” As we’re talking in the context of Customer Relationship Marketing (CRM), let’s assume our ‘long-term or overall aim’ is to put the customer at the heart of our communications strategy. Working in CRM, you undoubtedly notice the term […]
What we think
Get cognitive with your customer communications
In every scenario, we have the tools and information to reach the best rational decision. But we rarely ever do. Behavioural Science has lifted the lid on our true cognitive natures. Our decisions are instinctive and emotional. In fact, we are predictably irrational. Interesting, right? But, Just how exactly are we predictably irrational? And how […]
Print doesn’t have to cost the Earth.
Greta Thunberg said, “I want you to act as if the house is on fire, because it is.” The World as we know it is rapidly changing and we all have to do what we can to stop it from getting worse; from killing sea life with our plastic bags and overheating the planet so […]
Who Said Print is Dead?
Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very much alive and well. COVID-19 has meant there are and will continue to be a […]
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