Connected Acquisition

Re-imagined media planning for a complicated world. Data-powered campaigns that react rapidly to changing circumstances. Discover a new way to drive long-term value.

What is Connected Acquisition?

Connected Acquisition focuses on what matters most: the acquisition of profitable customers. They’ll drive the long-term growth of your brand. Data-driven, Connected Acquisition is more than simple integrated media flighting. Campaigns are dynamic, responding to the changing environment and with an invaluable understanding of your customers and prospects.

We have a relentless focus on measuring performance, taking that data, then making decisions. For full transparency, we share the numbers and involve you in the decisions that matter – transforming relationships between brand and consumer, and brand and agency.

Why Edit for Connected Acquisition?

Your media budget’s effectiveness is our main priority and we thrive on delivering results for our clients while offering a passionate, approachable, forward-thinking service. We’re proud of being different from your traditional marketing network.

Our Connected Acquisition offering works across print media and broadcast. We work together with our Intelligent Data teams to measure the cross-channel impact of our media placements.

By leveraging our intelligent data offering, we reduce waste and maximise ROI. Our innovative media partnerships differentiate from the competition and our clients smash their KPIs:

  • Our multi-DMA award-winning work for a premium automotive brand sold 200 cars from one connected campaign.
  • Our audience-first connected acquisition campaigns for Blind Veterans have delivered an increased ROI of 24% and improved response rate by 18%.
  • Our Covid-related cold acquisition campaign for the Salvation Army raised over £2million pounds.

Case studies

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British Red Cross

A media planning campaign for the UK Solidarity Fund to help it reach its £2.1 million total.

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Peloton

Achieving an impressive ROI with partially addressed mail.

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Contact us to find out how Edit’s Connected Acquisition can supercharge the growth of your customer base.

Looking for another service?

Intelligent Data

Our Intelligent Data offering includes digital analytics and CRO services that are so valuable to a complete acquisition strategy.

CRM strategy

When you've acquired customers it's vital you keep them. A sound CRM strategy will map the best way to engage with your clients.