Connected Acquisition

Re-imagined media planning for a complicated world. Data-powered campaigns that react rapidly to changing circumstances. Discover a new way to drive long-term value.

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What is Connected Acquisition?

Connected Acquisition focuses on what matters most: the acquisition of profitable customers. They’ll drive the long-term growth of your brand. Data-driven, Connected Acquisition is more than simple integrated media flighting. Campaigns are dynamic, responding to the changing environment and with an invaluable understanding of your customers and prospects.

We have a relentless focus on measuring performance, taking that data, then making decisions. For full transparency, we share the numbers and involve you in the decisions that matter – transforming relationships between brand and consumer, and brand and agency.

Why Edit for Connected Acquisition?

Your media budget’s effectiveness is our main priority and we thrive on delivering results for our clients while offering a passionate, approachable, forward-thinking service. We’re proud of being different from your traditional marketing network.

Our Connected Acquisition offering works across channels – from digital content marketing, SEO, and PPC to traditional print media and broadcast. We work together with our Intelligent Data teams to measure the cross-channel impact of our media placements.

By leveraging our intelligent data offering, we reduce waste and maximise ROI. Our innovative media partnerships differentiate from the competition and our clients smash their KPIs:

Our multi-DMA award-winning work for a premium automotive brand sold 200 cars from one connected campaign.
Our European roll-out of work for Vue cinemas delivered an incremental €3.5m at 2500% ROI within three weeks.
Our audience-first connected acquisition campaigns for Blind Veterans have delivered an increased ROI of 24% and improved response rate by 18%.

Our services

Broadcast media

TV, audio, out of home. We use data in a way others don't to gain insights that get you better response for less investment.

Print media

Direct mail, door drop, inserts, partially addressed mail, press. We know how best to harness traditional media.

Tech and partnerships

Edit uses a suite of cutting-edge marketing tools and partnerships, offering the ability to connect our clients and their consumers seamlessly across any touchpoint in real-time.