What is Connected Acquisition?
Connected Acquisition focuses on what matters most: the acquisition of profitable customers. They’ll drive the long-term growth of your brand. Data-driven, Connected Acquisition is more than simple integrated media flighting. Campaigns are dynamic, responding to the changing environment and with an invaluable understanding of your customers and prospects.
We have a relentless focus on measuring performance, taking that data, then making decisions. For full transparency, we share the numbers and involve you in the decisions that matter – transforming relationships between brand and consumer, and brand and agency.
Why Edit for Connected Acquisition?
Your media budget’s effectiveness is our main priority and we thrive on delivering results for our clients while offering a passionate, approachable, forward-thinking service. We’re proud of being different from your traditional marketing network.
Our Connected Acquisition offering works across channels – from digital content marketing, SEO, and PPC to traditional print media and broadcast. We work together with our Intelligent Data teams to measure the cross-channel impact of our media placements.
By leveraging our intelligent data offering, we reduce waste and maximise ROI. Our innovative media partnerships differentiate from the competition and our clients smash their KPIs:
- Our multi-DMA award-winning work for a premium automotive brand sold 200 cars from one connected campaign.
- Our European roll-out of work for Vue cinemas delivered an incremental €3.5m at 2500% ROI within three weeks.
- Our audience-first connected acquisition campaigns for Blind Veterans have delivered an increased ROI of 24% and improved response rate by 18%.
Tech and partnerships
Edit uses a suite of cutting-edge marketing tools and partnerships, offering the ability to connect our clients and their consumers seamlessly across any touchpoint in real-time.
Looking for another service?
Our Intelligent Data offering includes digital analytics and CRO services that are so valuable to a complete acquisition strategy.