Our approach to content
Good quality content is one of the most important factors for helping you rank on search engines, as well as for engaging and gaining the trust of your audiences. That’s why our team of experts will ensure you have excellent quality content on your site.
Here are some of the services we offer.
We craft compelling copy that resonates with your audience and encourages them to engage with your brand. This includes on site copy, PR campaigns, email marketing, and more.
Optimised content writing
With the backing of our SEO team, we write content that’s optimised to improve your search rankings. Including your landing pages, your product descriptions, your blogs, and beyond.
Content syndication and distribution
Helping you extend your reach, we work out which third-party websites to republish website content and put it there.
Translation and localisation
Need to serve different audiences around the world? We can help with that, tailoring content to local readers and translating it into the languages you need.
Content marketing consultancy
If you’re taking your first steps into content marketing, or need advice on how to make your even better, we offer consultancy services to help you maximise your reach and return on investment.
Access to the best marketing tools
We’re supported by some of the most trusted marketing tools in the industry, including SemRush, Buzzsumo, keywordtool.io, and Search Metrics, and we have the know-how on how to get the best from them.
Content marketing measurement
As well as having an excellent content strategy and compelling copy, it pays to know how much your business is benefiting from it. That’s why we measure the success of our content marketing.
Content is about more than just words. Video is crucial too. We produce high quality storyboards and scripts and can use a videographer to put together stunning videos for your brand.
Content marketing strategy
We get to know your brand and your audience to create content marketing strategies to improve your site’s search rankings and engage with your audience, bringing them to your site.
Where are you most likely to find your audience? Social media. We put together exciting posts that’ll get your readers clicking on your site.
Content ideation and schedules
We craft ideas to keep fresh content posted on your site and work out when to post them to get the most interest from your audience.
An award-winning content agency
For proof of the quality of our content services, just take a look at our award wins. We took the Content Campaign of the Year at the Prolific North Awards in 2019 for Spa Seekers’ Global Relaxation Index. We also have more nominations in the pipeline, so keep your eyes peeled as our awards cabinet gets more populated.
Why use Edit for content?
- Where you see words, we see opportunities. The right on-site content commands attention and gets results for your brand.
- We provide a complete editorial offering. No managing and coordinating freelancers or internal teams. Just polished, website-ready work from experienced writers and strategists who have access to industry-leading SEO, UX, CRM, and CRO knowledge and tools.
- From strategy to execution, we make each word count to craft the kind of content that gives you return on investment.
Understanding what your customers want
All our content is tailored to resonate with your customers, and we have the support of expert teams to do so. We work alongside our SEO and data teams to gain an in-depth view of what your customers want at every stage of your journey. Armed with this knowledge, we create a content strategy and write exciting copy that fulfils their wants and answers their burning questions.
Tech and partnerships
We’ve partnered with some of the best technology businesses in the industry, giving us a choice of tools that takes our offering to the highest levels.