Intelligent Data

We drive demonstrable business value with intelligent data solutions. Turning data into insights which inform award-winning campaigns and streamline the path to value.

What is intelligent data?

From scarce to superabundant, data is everywhere. Every action captured, every customer monitored, every decision measured. The challenge is to filter out the noise and focus on what will drive the most positive impact – that’s intelligent data.

The most intelligent data is constructed from regularly cleansed, well-managed, and structured 1st party data sources and enriched with 3rd party insights. We use this to fuel our predictive insights and drive automation, which your team can use to craft a story and inform marketing and customer experience strategies.

We bring together data auditing, cleansing and management, customer data platform implementation and management, data science, digital analytics and data visualisation, to support you on your data journey, whatever stage you’re at.

Why Edit for Intelligent Data?

Our Editors have over 25 years of experience helping brands navigate the data landscape, so we’re one of the leading authorities on customer data management in the UK. We make a complex data landscape simpler for our clients, working closely with them to define the best data strategy, execute it with technology, and support with technical experts, data scientists, and marketing planners who drive measurable performance.

Here’s the proof of our work:

  • At Jaguar Land Rover, our predictive models have driven over £10m in incremental revenue and counting.
  • We saved the RAC 7,000 days of vehicle downtime every year with our data platform and machine learning-based predictive maintenance.
  • Our self-service data platform, Pura, offers access to one of the largest data sets in the UK. It includes over 500 million verified records, such as credit risks and home moves.

Free data audit

Take the first step towards intelligent data. Generate a free data audit report, so you can understand the current state of your insights and generate ideas for quick to deliver improvements that will demonstrate value to your business.

This service is available through both our Pura Online and Pura Managed solutions.

Our team of data experts are always on hand to talk you through the results of your audit. We can advise you on the right cleanse solution for your business, or we can help create a long-term plan to work with you and your data.

Case studies

1 min

Legal & General

Award winning propensity modelling campaign, saving over £800,000 in the first year.

Read more
1 min

RAC

Real time breakdown solution saving an estimated 7000 days of vehicle downtime per year.

Read more

Interested in speaking to us? Get in touch!