Intelligent Data
We drive demonstrable business value with Intelligent Data solutions. Turning data into insights that inform award-winning campaigns and streamline your path to value.
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What is Intelligent Data?
From scarce to superabundant, data is now everywhere. Every action captured, every customer monitored, every decision measured. You need to be filtering out the noise and focusing on what will drive the most positive impact – that’s Intelligent Data.
Great data is constructed from regularly cleansed, well-managed, and well-structured first-party data sources and enriched with third-party insights. We use this kind of super-charged information to fuel our predictive insights and drive automation that your team can use to craft a better story and inform smarter marketing and customer experience strategies.
Our Intelligent Data offering brings together data auditing, cleansing and management, customer data platform implementation and management, data science, digital analytics, and data visualisation, to support you on your data journey, whatever stage you’re at.
Why Edit for Intelligent Data?
Our Editors have over 25 years’ experience helping brands navigate the data landscape, so we’re one of the leading authorities on customer data management in the UK.
We make a complex data landscape simpler for you. We’ll work closely with you to define the best data strategy, execute it with technology, and support with technical experts, data scientists, and marketing planners who drive measurable performance.
What does that look like in practice?
- At a premium automotive brand, our predictive models have driven over £10m in incremental revenue and counting.
- We saved the RAC 7,000 days of vehicle downtime every year with our data platform and machine learning-based predictive maintenance.
- Our self-service data platform, Pura, offers access to one of the largest data sets in the UK. It includes over 500 million verified records, such as credit risks and home moves.
Intelligent solutions to suit your business challenges
Data science
Customer profiling and data analysis. Brand-changing insights from first- or third-party data, or a combination.
Data management
Cleansing and auditing services. From customer databases to beyond, inaccurate data is costing you. We'll find out how much and help you fix it.
Try your free data audit
Take the first step towards Intelligent Data. Generate a free data audit so you can understand the state of your insights and identify quick improvements that will deliver value to your business.
This service is available through both our Pura Online and Pura Managed solutions.
Our team of data experts is always on hand to talk you through the results of your audit. We can advise you on the right cleanse solution for your business, or we can help create a long-term plan for you and your data.
Looking for another service?
Connected Acquisition
Perhaps you have challenges in finding new customers. We work in every digital channel plus offline mediums to find brands more leads for less.