Data Management

What is data management?

Data management helps you organise and store customer data in a secure, efficient, and cost-effective way. Edit can help your business optimise data to ensure you take the right actions to maximise the benefits of your marketing efforts.

Having the right data management strategy in place is more important than ever as businesses are relying on the most accurate and up to date information to maintain customer relationships, improve business efficiency, and to drive a higher return on investment.

Data Services by Pura

Take the first step towards intelligent data. Generate a free data audit report, so you can understand the current state of your insights and generate ideas for quick to deliver improvements that will demonstrate value to your business.

Our Pura platform allows users to push their data through a cleansing process, which will help them understand what their data looks like, and what the costs of cleansing it are.

Free data audit

We can generate a free data audit along with a free report, so you can understand the current state of your data and what the associated costs would be to cleanse it. You only need to pay if you choose to accept the results and download your data. This service is available through both our Pura Online and Pura Managed solutions.

Our team of data experts are always on hand to talk you through the results of your audit. We can advise you on the right cleanse solution for your business, or we can help create a long-term plan to work with you and your data.

Pura Managed

What is it?
The managed solution leverages Pura’s data processing power alongside the expertise of our data specialists.

Who is it for?
Pura Managed offers access to our dedicated data management team to build bespoke, complex processes where required.

What are the benefits?

  • Scalable tech solutions.
  • Bespoke builds to suit your requirements.
  • Account managed structure to offer consistent service levels.

Pura API

What is it?
This solution exposes our full data cleanse suite to our clients via an API, offering a near real-time data cleanse.

Who is it for?
The enhanced Edit API service has been developed for the more technical users that need to build data cleansing into an existing customer management platform.

What are the benefits?

  • Exposes the full data processing capability.
  • Provides synchronous/asynchronous response.
  • Account managed structure to offer consistent service levels.

Pura Online

What is it?
Edit’s online data cleanse service was created to offer a self-serve solution for data cleanse.

Who is it for?
Created for users that need a quick and easy data cleanse. Perfect for the data-savvy marketer who knows what they want to do and when they want to do it.

What are the benefits?

  • 24/7 availability.
  • User-friendly, intuitive interface.
  • Fast turnaround on data sets.
  • Competitive pricing.

Why use Edit for your data cleanse needs?


Our data set includes over 500 million verified records, including credit risks, home moves, and deceased. This data is sourced from a number of reputable providers including Royal Mail, Experian, Equifax, and The Ark.


We cross reference all of our records against multiple data feeds, ensuring that our data is validated by independent sources at all points.


Our suppression products are updated regularly. The minimum cycle is monthly and the maximum is daily, ensuring data cleanse is as effective as possible.


No single product has complete coverage. By using multiple products that utilise different sources, we’re able to catch a significant percentage of moves and deaths.


We use a variety of products that gather their data from different sources, giving us great coverage. Under suppression is ineffective and over suppression can be damaging. By blending a variety of verified products into our suite, we’re confident that we strike the delicate balance required.


Edit is an ISO certified agency for information security. All data is embedded within our Pura platforms and processed within our secure environment.

Interested in speaking to us? Get in touch!

Other Services


See what other technologies and solutions we can offer. Our marketing technologies can make your customer journeys seamless.

Data Science

Our experts take data and use it to better understand your customers and how best to use your marketing spend to maximise your ROI.