Data Management

What is data management?

Data management helps you organise and store customer data in a secure, efficient, and cost-effective way. Edit can help your business optimise data to ensure you take the right actions to maximise the benefits of your marketing efforts.

Having the right data management strategy in place is more important than ever as businesses are relying on the most accurate and up to date information to maintain customer relationships, improve business efficiency, and to drive a higher return on investment.

Data Services by Pura

Edit understands the value of good quality data, and we know that this is at the heart of every business decision for our clients.

Our Pura platform allows users to push their data through a cleansing process, which will help them understand what their data looks like, and what the costs of cleansing it are.

Free data audit

We can generate a free data audit along with a free report, so you can understand the current state of your data and what the associated costs would be to cleanse it. You only need to pay if you choose to accept the results and download your data. This service is available through both our Pura Online and Pura Managed solutions.

Our team of data experts are always on hand to talk you through the results of your audit. We can advise you on the right cleanse solution for your business, or we can help create a long-term plan to work with you and your data.

Pura Managed

What is it?
The managed solution leverages Pura’s data processing power alongside the expertise of our data specialists.

Who is it for?
Pura Managed offers access to our dedicated data management team to build bespoke, more complex processes where required.

What are the benefits?

  • Scalable tech solutions
  • Bespoke builds to suit your requirements
  • Account Managed structure to offer consistent service levels

Pura API

What is it?
This solution exposes our full data cleanse suite to our clients via an API, offering near real-time data cleanse.

Who is it for?
The enhanced Edit API service has been developed for the more technical users that need build data cleanse into an existing customer management platform.

What are the benefits?

  • Exposes the full data processing capability
  • Provides synchronous/asynchronous response
  • Account Managed structure to offer consistent service levels

Pura Online

What is it?
Edit’s online data cleanse service was created to offer a self-serve solution for data cleanse.

Who is it for?
Created for users that need a quick & easy data cleanse. Perfect for the data savvy marketer who knows what they want to do and when they want to do it.

What are the benefits?

  • 24/7 availability
  • User friendly, intuitive interface
  • Fast turnaround on data sets
  • Competitive pricing

Why use Edit for your data cleanse needs?


Our data set includes over 500 million verified records, including credit risks, home moves & deceased. This data is sourced from a number of reputable providers including Royal Mail, Experian, Equifax & The Ark.


We cross reference all of our records against multiple data feeds, ensuring that our data is validated by independent sources at all points.


Our suppression products are updated regularly. The minimum cycle is monthly and the maximum is daily, ensuring data cleanse is as effective as possible.


No single product has complete coverage, by using multiple products that utilise different sources we’re able to catch a significant percentage of moves & deaths.


We use a variety of products that gather their data from different sources, giving us great coverage. Under suppression is ineffective and over suppression can be damaging, by blending a variety of verified products into our suite we are confident that we strike then delicate balance required.


Edit is an ISO Accredited agency for information security. All data is embedded within our Pura platforms and processed within our secure environment.

Interested in speaking to us? Get in touch!