The challenge

Avalon are a luxury river cruise line, targeting an older, affluent audience.
When Avalon came to us, their cost per enquiry was so high we knew they wouldn't be achieving their targetted ROI.  With Edit's proven track record we knew we could help improve this for them.

Our solution

We immediately reduced their National Press rates through strategic planning and buying which reduced their cost per enquiry.
Our expert knowledge allowed us to select titles with a natural correlation to the Avalon demographic, resulting in acquiring loyal and lifetime customers.

The outcome

The client was convinced the travel section was the correct section of the paper to use, due to the editorial environment. However, when following our strategic planning, we saw the average number of enquiries per ad increased by 123% and the cost per enquiry reduced by 73%.