The largest search marketing event in the north of England. No sales pitches- just actionable advice.


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Britney Muller
Senior SEO Scientist, Moz
Britney Muller, a proud MN native, graduated from the University Of Minnesota – Twin Cities with a major in Strategic Communications – Public Relations. Data is Britney’s yellow brick road. She knows just how to optimize businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. Muller stays on top of her game by pivoting strategy month-by-month via google analytic evaluations, taking any new algorithmic changes into effect, dynamic targeting, A/B testing, eye tracking and multi-channel content evaluations.
Matthew Barby
Director of Acquisition, HubSpot
Matthew Howells-Barby is the Director of Acquisition at HubSpot, a leading global SaaS company, and the co-founder of Traffic Think Tank, a private membership SEO community with customers from over 40 different countries.
Samantha Noble
Founder, Biddable Moments
Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency. We are a consultancy dedicated to helping brands and agencies increase their revenue through PPC and Paid Social advertising. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Barry Adams
Founder, Polemic Digital
Barry Adams has been building and ranking websites since 1998. Over the years he’s honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients worldwide, including as the UK’s most-read newspapers The Sun and Daily Mail and America’s most popular news channel Fox News. In addition to his consulting work, Barry lectures on SEO and digital marketing for several universities and travels the world to speak at digital conferences in his usual no-nonsense style. He also serves as chief editor at award-winning European digital marketing blog State of Digital and is on the judging panel for the annual European and US Search Awards.
Bastian Grimm
CEO & Director Organic Search, Peak Ace
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
Jon Myers
Founder, Ascending Media
Jon is an experienced leader within the digital marketplace with over 19 years’ experience, and has demonstrated dedication to the industry over his career — which was recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently in the ad tech space as VP and MD EMEA of Marin Software before joining DeepCrawl as Chief Growth Officer and then setting up his own company Ascending Media. Jon is active in the search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently judges industry awards, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards (to name a few.)
Kirsty Hulse
Founder & MD, Manyminds
Kirsty Hulse is an SEO, content and PR expert with over a decade of experience defining search strategies for some of the world’s leading brands. As the Managing Director of successful SEO agency Manyminds, she's worked with household global brands such as Virgin Atlantic, Claire’s and IBM. She has recently began to invest her time in running confidence workshops to help support increased diversity in the workplace and creativity workshops to empower individuals and brands to be bolder with their marketing. She’s a renowned speaker on marketing, innovation and leadership, and is the author of the #1 Amazon bestseller, ‘The Future is Freelance’.
Jennifer Hoffman
Marketing Director, DeepCrawl
Jennifer is an enthusiastic and passionate Marketing Director with nearly 15+ years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!
Luke Carthy
Digital Lead, Mayflex
Typically drawn to super-juicy digital transformations, lover of all things eCommerce and obsessed with site architecture. Luke is a specialist in technical SEO and CRO and has worked in-house for brands such as Renault, CAT and Chemist Direct.
Jill Quick
Co-Founder, The Coloring in Department
Jill is a chatty, candid, lady with a knack for creating templates and models that people can use to learn all about digital marketing. LOVES analytics and learning about UX and user behaviour. Has an obsession for decent coffee and a love for small batch Gin.
Stephen Kenwright
Sales & Marketing Director, Edit
Stephen drives growth at data marketing agency Edit, using data science and technology to deliver integrated communications across customer acquisition and retention, and co-founded SearchLeeds. Stephen mentors communications students at Sheffield Hallam University, where he graduated with an MA in Renaissance Literature.
Shannon McGuirk
Head of PR & Content, Aira Digital
Shannon is the Head of PR and Content at Aira Digital where she oversees all elements of content production and media outreach. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building. She has experience in working with well known consumer brands such as TravelSupermarket, Vouchercloud, RS Components, Goodyear Tyres and AXA PPP healthcare.
Laura Hogan
Founder, Milo's Mail
Laura’s been in the digital marketing industry for over eight years, the majority of this spent within an agency. Since leaving agency life, Laura’s launched Milo’s Mail, a dog subscription box and supported a number of e-commerce companies with their digital needs. Expect dogs in her deck and a Kinder Egg in her bag.
Tim Grice
Chief Media Officer, Edit
Tim has been involved in the search industry for over 15 years, starting as a strategist and moving on to lead one of the most respected agencies in the UK, Branded3. Tim is currently the Chief Media Officer at Edit, leading the strategy and growth for both on and offline channels. Tim has worked with some of the best known brands in the UK and has been a regular contributor to industry publications and a speaker at many major conferences.
Shyam Dattani
Director, Searchmetrics UK / FR
Having worked on some of the world’s most iconic brands, across multiple verticals, including American Express, Pandora, AXA and many others, he has built up his cross channel digital marketing credentials. He currently manages strategic clients, where he consults on their digital marketing efforts in a data-driven, results oriented approach through the usage of the Searchmetrics platform.
Nichola Stott
Managing Director, Erudite Agency
Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
Carrie Rose
Senior Campaign Strategist, Edit
Carrie is a Senior Campaign Strategist at Edit, responsible for running creative content marketing campaigns for some of the agency’s largest clients. Her work closely aligns with SEO strategy, building links on top tier publications to improve organic performance. She has been shortlisted for young digital marketer of the year at the northern digital awards 2019, and previously won Best use of search within Travel at UK search awards 2018, and Best Content Marketing Campaign at the UK Search Awards 2017.
Izzi Smith
SEO Manager, Sixt rent a car
Izzi Smith is an SEO Manager at Sixt rent a car, where she focuses on driving the performance of the US and UK markets, but also helps develop global Sixt rent a car SEO strategies and projects. She’s originally from Burnley but moved to work at the Sixt HQ in Munich in 2014. During her time in SEO, Izzi has developed a strong passion for all things Search but especially got invested in Structured Data, UX, local performance and technical SEO. Izzi started speaking at conferences in 2018 and since then she has been rated the top speaker at several major SEM events and co-runs a weekly Online Marketing edutainment podcast.
David White
Associate Director of Content Marketing, Edit
David is Associate Director of Content Marketing at Edit, leading the PR, content and outreach strategies for some of the biggest brands around the globe. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to a brand's bottom line.
Luke Monaghan
Senior SEO Account Manager, Fetch
Luke Monaghan is a Senior SEO Account Manager at the London based mobile-first digital performance agency, Fetch. Although experienced in all aspects of SEO, Luke finds himself drawn to the technical side, where he coordinates and manages technical projects across a broad range of businesses, from national to global.
Dom Hodgson
Cofounder, Kerboo & Little Warden
Dom Hodgson is a recovering SEO who spends his days building Kerboo and Little Warden, his nights trying to be funny on stage and his holidays usually partaking in Disney based activities. He has spoken around the world on various topics such as hacking, sweet shops, search, fundraising, and of course the mouse. He hates writing about himself in the third person BUT he really really hates running.
Emily Potter
Consultant, Distilled
Emily is a consultant at Distilled. In the SEO world, her interests revolve around technical SEO, analytics, and reporting. When she’s not at her desk, you can find her either working on her creative writing or FaceTiming her cat Tilly, who lives in California.
Fabrizio Ballarini
Organic Growth & SEO Lead, TransferWise
Fabrizio leads Organic Growth and SEO at TransferWise. Before bootstrapping TransferWise in-house SEO team he used to consult enterprise clients across finance, e-commerce & tech at [email protected], Ogilvy's performance marketing agency. He's passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry.
Helen Pollitt
Head of SEO, Avenue Digital
Helen is the Head of SEO at Avenue Digital and has over ten years of experience in digital marketing. She is highly skilled in the technical aspects of SEO as well as overarching SEO strategies and business plans. She works with clients to develop comprehensive and detailed forecasts and strategies, focusing closely on deliverables and agreed KPIs. Helen’s talks always focus on finding pragmatic solutions to common SEO problems.


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