CRM strategy turns 30
Edit stays true to the original promise of CRM, to keep the customer truly at the centre. Our planning function breaks down the channel and functional silos, and deliver consumers seamless functional experiences across marketing, sales, and service.
We work with real data to help inform transformative insights based on robust thinking that gets to the heart of what our clients want to achieve – be that hard sales figures, award-winning campaigns and/or achieving the dream customer experience.
As a customer experience agency, we always ask ourselves these questions on behalf of our clients:
- What and how can we learn from consumer insight?
- Where has CRM strategy moved the customer engagement and how can we improve it?
- What are the primary lessons and which mistakes must we avoid?
- How do you work alongside technology to create a robust CRM approach?