PURA – Online Data Cleanse

Pura Online Data Cleanse

The UK population changes all the time. Your data should change with it.
Pura Online is Edit’s data cleanse solution and offers you a quick and easy way to keep on top of your data, and to save wasted money on inefficient marketing campaigns.

What is Pura Online?

Change is constant – and your data needs to adapt. Every year in the UK, 7.5 million people move home and 500,000 people pass away. Pura Online is our self-service data processing portal that puts you in complete control of our powerful bureau service for gone away suppression, deceased suppression, and preference service suppression. It’s all accessible from your browser – no download required.

Why choose Pura Online?

  • Data security – There’s two-factor authentication on login, and we’re ISO accredited for information security.
  • Ease of use – Pura Online was built with the user in mind: the portal is intuitive, clean, and simple to use.
  • Always on – It’s a 24/7 service. Get data last thing at night or first thing in the morning.
  • Unrivalled access – Pura Online utilises virtually all of Edit’s 20 suppression products, containing over 500 million records.

How does Pura Online work?

Pura Online is a solution created by Edit that allows the automated cleansing of small name and address data files. Simply upload and select from a variety of cleansing options, including deduplication and obscenity screening for comparison against our suppression sources.

Once uploaded, the data is standardised and then compared with the chosen suppression lists. If a match is found, the record is flagged for you to remove.

Once complete, the data is written to disk and encrypted. You’ll be emailed with your own unique password and can then log on to download the result. Simple.

Free Data Audit

We understand it can be difficult to build a business case for integrating data cleanse into your marketing plans. There are many factors that will have an impact on what a cleanse might cost, making it challenging to estimate with any degree of confidence. Being unable to estimate the cost means understanding the ROI is also near impossible, fuelling a viscous circle which ultimately means your data is not realising its potential.

Our data audit service is available through Pura Online, enabling users to push data through a cleanse routine to understand what their data looks like and the associated costs of cleaning it.

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