PURA – Data Management

What is data management?

Data inevitably decays over time. With personal data, you have births, marriages, deaths, and changes of address happening continuously. If your data doesn’t take account of all these changes, it’s less useful when you come to making marketing decisions.

Data cleansing is the process of identifying and correcting incomplete, incorrect, duplicate, and erroneous data in a dataset. It can take many forms, but the goal is always the same: stronger returns, reduced risk.

To mitigate the risks of out-of-date or inaccurate data, organisations need a data cleanse or data management program. By ensuring their data is always as accurate as possible they are better placed to maintain good customer relationships, improve efficiency and drive a stronger return on investment.

Our approach to data cleansing

Good-quality data not only drives everything Edit stands for, but it’s at the heart of everything that our clients are trying to achieve.

Pura is Edit’s unique data cleansing solution and now more accessible than ever. You can come and talk to our expert team to access our industry-leading products and tools, or you can go online through our self-service data processing portal, Pura Online.

 

Edit’s Data Cleanse Options:

PURA ONLINE

What is it?

Edit’s online data cleanse service was created to offer a self-serve solution for data cleanse.

Who is it for?

Created for users that need aquick & easy data cleanse. Perfect for the data savvy marketer who knows what they want to do and when they want to do it.

What are the benefits?

– 24/7 availability
– User friendly, intuitive interface
– Fast turnaround on data sets
– Competitive pricing

Find out more here.

PURA MANAGED

What is it?

The managed solution leverages Pura’s data processing power alongside the expertise of our data specialists.

Who is it for?

Pura Managed offers access to our dedicated data management team,  build bespoke, more complex processes where required.

What are the benefits?

– Scalable tech solutions
– Bespoke builds to suit your requirements
– Account Managed structure to offer consistent service levels

Contact the team for more information.

PURA API

What is it?

This solution exposes our full data cleanse suite to our clients via an API, offering near real-time data cleanse.

Who is it for?

The enhanced Edit API service has been developed for the more technical users that need build data cleanse into an existing customer management platform.

What are the benefits?

– Exposes the full data processing capability
– Provides synchronous/asynchronous response
– Account Managed structure to offer consistent service levels

Contact the team for more information.

Why use Edit for your data cleanse needs?

Avalaible through our online, managed and API options, Edit’s data cleanse service, Pura, provides a comprehensive suite of features designed to help you deliver the best return from your data:

Complete

Our data set includes over 500 million verified records, including credit risks, home moves & deceased. This data is sourced from a number of reputable providers including Royal Mail, Experian, Equifax & The Ark.

Fresh

Our suppression products are updated regularly. The minimum cycle is monthly and the maximum is daily, ensuring data cleanse is as effective as possible.

Balanced

We use a variety of products that gather their data from different sources, giving us great coverage. Under suppression is ineffective and over suppression can be damaging, by blending a variety of verified products into our suite we are confident that we strike then delicate balance required.

Accurate

We cross reference all of our records against multiple data feeds, ensuring that our data is validated by independent sources at all points.

Varied

No single product has complete coverage, by using multiple products that utilise different sources we’re able to catch a significant percentage of moves & deaths.

Secure

Edit is an ISO Accredited agency for information security. All data is embedded within our Pura platforms and processed within our secure environment.

Tech and partnerships

Bath

+44 (0) 1225 480 480

20 Manvers Street

Bath

BA1 1JW

Leeds

+44 (0) 113 260 4010

2nd floor, 2180 Century Way,

Thorpe Park,

Leeds, LS15 8ZB.

London

+44 (0) 113 260 4010

5th Floor, Cordy House,

91 Curtain Road

London, EC2A 3BS

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