content-marketing

Content Marketing

(Creative content, content audits, social media, content amplification, production, digital, data science, profiling, design, PR, influencer marketing)

What is content marketing?

A content marketing strategy creates meaningful conversations. Conversations that stand the test of time and build a positive, long-term relationships with your customers.

We create content that stands out. Whether its content to increase link building, support your social media strategy or both,  our content marketing team have the experience, passion and know-how to take your content marketing strategy to the next level!

Our approach to content marketing planning is data-driven and measurable. High-quality content marketing will deliver a proven uplift to KPIs: customer acquisition, retention, revenue, advocacy. It prompts customers to make a decision and act on it.

We will create stand out content for your brand, and we’ll help you amplify it too. Production, traditional media, digital media, PR, social media, influencer marketing – our strategy and insight team help you craft a plan to get your stand-out content in front of the eyes of your customers, new and existing.

Our approach to content marketing

We cut through the ‘fluff’. Any work executed will deliver real, tangible and measurable results.

Our insight and strategy team are at the centre of our agency approach to content marketing. We start with data-driven, detailed insight and analysis, making sure we understand your audience and the right way to approach meaningful conversations with them.

When we understand your audience and what we’re trying to achieve, our creative team produce concepts and ideas. The output is a roadmap, which demonstrates the strategic overview of what we’re looking to achieve for you in the coming months.

Once our strategy and concepts are agreed, our production and amplification teams work delivering the strategy and putting your content in front of the right people, in the right place, at the right time, to develop the meaningful conversations that make a difference to your brand.

Throughout the content cycle, our data-centric campaign managers will constantly be reviewing agreed KPI performance and finding ways to maximise the campaign and the ROI it generates.

Why use Edit for content marketing?

  • We deliver work that has real, tangible and measurable KPI’s
  • We have access to unprecedented data sets, allowing us to take your content marketing strategy to the next level
  • We have won numerous industry awards for our content marketing work including Spaseekers, Staveley Head and Vue

Tech and partnerships

To understand more about how we amplify our content, read more about our services below:

Social Media
Our social media campaigns engage real followers, increase brand awareness and help build an affinity with your customers.
Digital PR
Our PR team creates coverage for our clients with some of the UK’s biggest news websites and social media influencers. Put simply, we make sure you are in the right place at the right time.
Paid Media
With cutting-edge, high-performance analytical tools, our Paid Media experts maximise the profitability of your campaigns and deliver significant ROI on your on-going paid activities.
Media
Our Media Acquisition team will help you grow your business through any, or every, media channel, integrating offline and online
CRM
The team work with real data to get us all to transformative insights based on robust thinking that gets to the heart of what our clients want to achieve – be that hard sales numbers, award winning campaigns and/or achieving the dream customer experience.
Content
We deliver a service that builds communities, inspires engagement and ultimately increases rankings, by working with you to create the on-site content that your audience wants and needs to see.
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