What is content marketing?
A content marketing strategy creates meaningful conversations. Conversations that stand the test of time and build a positive, long-term relationships with your customers.
We create content that stands out. Whether its content to increase link building, support your social media strategy or both, our content marketing team have the experience, passion and know-how to take your content marketing strategy to the next level!
Our approach to content marketing planning is data-driven and measurable. High-quality content marketing will deliver a proven uplift to KPIs: customer acquisition, retention, revenue, advocacy. It prompts customers to make a decision and act on it.
We will create stand out content for your brand, and we’ll help you amplify it too. Production, traditional media, digital media, PR, social media, influencer marketing – our strategy and insight team help you craft a plan to get your stand-out content in front of the eyes of your customers, new and existing.
Our approach to content marketing
We cut through the ‘fluff’. Any work executed will deliver real, tangible and measurable results.
Our insight and strategy team are at the centre of our agency approach to content marketing. We start with data-driven, detailed insight and analysis, making sure we understand your audience and the right way to approach meaningful conversations with them.
When we understand your audience and what we’re trying to achieve, our creative team produce concepts and ideas. The output is a roadmap, which demonstrates the strategic overview of what we’re looking to achieve for you in the coming months.
Once our strategy and concepts are agreed, our production and amplification teams work delivering the strategy and putting your content in front of the right people, in the right place, at the right time, to develop the meaningful conversations that make a difference to your brand.
Throughout the content cycle, our data-centric campaign managers will constantly be reviewing agreed KPI performance and finding ways to maximise the campaign and the ROI it generates.