What is our approach to on-site content?
Our approach to writing on-site content is strategically driven to ensure it makes the difference you’re looking for. It’s a way to clue new people in on what you can do for them and to build affinity with those who already know. We design, build, write, and promote content that drives revenue and real business change. Our strategy goals are always plain and simple: create the content users will use.
- Content strategy: We can audit your existing on-site content and evaluate your industry to identify the problems that need fixing and the gaps that need filling. You can’t know what to write without knowing what you need to say.
- Content production: Our production processes for copy and video is powered by our holistic approach and conducted by writers dedicated to their craft. We don’t ‘churn copy out’. We give it care and attention.
- Content amplification: Writing amazing on-site content is futile without proper integration with other channels, which is why audience acquisition and retention are the forces behind all the content we produce. We’ve created it for the people – now we take it to the people.