What is paid media?
Online paid media is about more than just pay per click (PPC), just display, and just paid social. Delivering market-leading paid media today needs so much more than siloed channel management. The huge increase in the number of platforms and technology partners, along with the rise of artificial intelligence and machine learning in advertising, means that we all face a huge challenge. More than ever, businesses need the right advice and consultancy, the right mix of propitiatory and third-party technology, and the right use of data science to succeed.