Tech and partnership
Where possible, we operate our paid media campaigns using a single ‘technology stack’. Using one stack ensures minimal cookie loss and the ability to create first-party audiences for use across multiple channels. Our technology stack of choice is currently Double Click, but we often use other technologies depending on client relationships, such as Adobe.
Alongside third-party tools and technology, we have also developed ‘Edge’, our unique toolkit of automated PPC solutions, developed in-house. All our clients have access to the toolkit, which allows us to automate across campaigns to deliver more accurate and faster planning and execution.
To help us analyse our clients’ competitive landscape, we use several leading analysis tools to give us the information we need daily. These include Adgooroo, Adthena, Searchmetrics, SEMrush, and Hitwise.